Sports

MLB Strikes Deal for NHL Digital Rights

Major League Baseball’s technology division has added to its ever-growing footprint, striking a deal to take over the National Hockey League’s digital operations and out-of-market television rights.

Women Soccer Players May Kick Up Sales of FIFA ’16

Electronic Arts (NASDAQ:EA) is looking to net even bigger sales this year with a number of firsts and updates to its most popular global sports game, the FIFA soccer franchise. Sales of the latest installment, FIFA ’16, kicked off Tuesday for PC, PlayStation 3 and 4, as well as Xbox One and 360.

Why Toyota's NASCAR Success is a Boon for Business

It wasn’t long ago when racing fans were scratching their heads over Toyota’s entrance into a NASCAR world dominated by Detroit’s Big Three. With 11 wins leading up to the Chase, perceptions of the brand are changing.

Peloton Riding the Boutique Fitness Craze

Imagine participating in a top-notch boutique fitness class from the comfort of your home. That’s the experience Peloton aims to deliver to its customers.

As Mets Advance, World Series Tickets Near Record High

It has been 15 years since baseball fans last saw the New York Mets in the World Series. So with the Mets beating the Chicago Cubs for the National League pennant, World Series ticket prices are threatening to set a record high.

Nike Shares Sprint to Record High

Nike shares sprinted to a record high on Thursday following the sportswear giant’s declaration that annual revenue will hit $50 billion by fiscal-year 2020.

U.S.-Cuba Ties May Open Doors for MLB

With the U.S. and Cuba moving toward renewing their economic relationship, Major League Baseball appears ready to expand its footprint in the Caribbean nation.

Baseball Fans Say Goodbye to Ticket Stubs

Major League Baseball has gained a reputation for staying ahead of the game in technology. As the postseason begins, many fans will walk through the stadium turnstiles with nothing but a smartphone.

The NFL Went a Full Month Without an Arrest

Not a single NFL player was arrested in September, the first month without a reported arrest since July 2009. After a string of high-profile incidents, the league may finally be moving the chains.