Sports

NFL Stars Align for Marketing Partners

Despite scandals away from the field, the NFL has remained a strong buy for advertisers trying to reach the league’s massive, live audience. Consider the case of Chinese PC-maker Lenovo.

Christmas Comes Early for Hunting Retailers

Thanks to hunting season, Christmas comes early for megastores catering to outdoor enthusiasts who are known to travel miles to gear up and browse in-store attractions.

World Cup Sets Facebook Record With Billion Interactions

The FIFA World Cup is the most talked about event in Facebook (NASDAQ:FB) history with over one billion interactions so far, the social network has announced. Tallying likes, comments, and related posts, 220 million users have helped the global soccer tournament set the record.