UFC ring announcer Bruce Buffer talks 'no-brainer' partnership with Bud Light
Longtime UFC announcer Bruce Buffer has officially joined forces with Bud Light as a spokesperson, marking a full-circle moment with the brand’s role as the UFC’s official beer sponsor.
Powerade enters new market with electrolyte-enhanced Power Water launch
Powerade has launched Power Water, a zero sugar, electrolyte-enhanced flavored water with 50% more electrolytes than leading competitors.
FOX Business Briefs 9/24
Walmart delivers cold drugs to your house; Uber launches prepaid passes; LEGO to acquire Discovery Centers from Merlin Entertainments; single-use coffee cups could be on the way out.
FOX Business Briefs 9/23
Ford moves world HQ for first time in 70 years; AutoZone sales surge as tariffs raise prices; Michelob Ultra dethrones Modelo as #1 beer in U.S.; Celebrate Crumbl’s 8th birthday with a sweet deal.
Real American Beer collaborates with WWE for special Hulk Hogan collectible can: 'Hulkamania forever'
WWE and Real American Beer launched a "Hulkamania Forever" tribute can following Hulk Hogan's death last month, celebrating the wrestling legend's enduring impact.
Unlikely partnership between streaming giant and global beer brand may indicate the future of advertising
Netflix and the world's largest global beer producer AB InBev are teaming up for ads that promote beer and streaming.
Netflix partners with AB InBev to modernize advertising
AB InBev's chief marketing officer Marcel Marcondes sat down with Fox News Digital to discuss the beermaker's new Netflix partnership.
Johnnie Walker unveils 'The Spirit of the Cup' initiative for Ryder Cup, including Devereux Golf collaboration
Johnnie Walker launched The Spirit of the Cup initiative for the 2025 Ryder Cup at Bethpage Black, featuring golf apparel, cocktail kits and NYC watch parties.
Heineken's limited-edition nonalcoholic cans a big hit again at US Open after selling out last year
Heineken brought back its limited-edition L0VE.L0VE nonalcoholic beer cans at the U.S. Open, with plans to expand distribution nationwide beyond the tournament.
Leading spirits company exec addresses impact of global tariffs amid trade negotiations
Bacardi Limited's North America President Tony Latham discusses the impact of global tariffs on the spirits industry and addresses the U.S. drinking rate reaching a new low on 'The Claman Countdown.'
Beer demand weakens, Corona and Modelo seller says
Constellation Brands cuts fiscal year outlook as the importer of Corona and Modelo faces declining beer sales amid challenging economic conditions and weak consumer demand.
Captain Morgan Sliced and Pluto Golf create collection celebrating 'real' golfers and imperfect swings
Pluto Golf releases the "Play the Slice Collection" with Captain Morgan Sliced, embracing golf's infamous ball trajectory through bold black, white and purple apparel.
Disney prepares to open new 'immersive' themed tavern and reservations are already sold out for months
Disney's new pirate-themed The Beak and Barrel features specialty drinks, themed food, and immersive Pirates of the Caribbean storytelling experiences.
Dodgers star Mookie Betts teams with Corona for first-of-its-kind baseball-beach audio experience
Los Angeles Dodgers star Mookie Betts collaborated with Corona on an innovative audio experience combining ballpark intensity with relaxing beach vibes.
FOX Business Briefs 8/13
GE Appliances plans $3 billion U.S. investment; AriZona iced tea’s 99-cent price may end after 30 years; out-of-state kids surge to the south for college.
Red Sox star Alex Bregman launches custom beer collaboration with Samuel Adams focused on city's 'bold' spirit
Boston Red Sox star Alex Bregman collaborated with Samuel Adams to create a custom pale ale featuring bright citrus hops and clean finish for baseball fans in his new city.
Chick-fil-A launching fall menu featuring new drink, sandwich
New Chick-fil-A fall lineup includes first-ever seasonal Cherry Berry & Sprite, Pretzel Cheddar Club Sandwich and flavored waffle chips.
Rand Paul warns against retaliatory tariffs: 'It's fighting words when you come after Kentucky bourbon'
Senator Rand Paul, R-Ky., discusses the impact of retaliatory tariffs on Kentucky bourbon and whisky as well as the effects of tariffs on consumers on 'Kudlow.'
Vodka seltzer 'labeling error' turns into silver lining for energy drink maker
Energy drink brand CELSIUS turns labeling error recall into marketing opportunity, social media users react to High Noon vodka seltzer mix-up going viral.
McDonald's testing CosMc's-inspired drinks at 500 restaurants across the U.S.
Five new McDonald's drinks inspired by CosMc's will hit menus in September, featuring Creamy Vanilla Cold Brew and Strawberry Watermelon Refresher options.