Nike makes a rare acquisition of an athlete-backed media venture.
As the NBA’s Chinese sponsors and fans closely watch the league’s ongoing response to Morey’s remark, James has a clear financial incentive to maintain a positive image in the region.
Nike spokesperson LeBron James injected himself into the NBA's China controversy.
The NBA promoted the Los Angeles Lakers-Brooklyn Nets match taking place in Shanghai on Chinese social network Weibo on Thursday, Reuters reported.
Nike announced last year that Parker would remain as its chairman, president and CEO “beyond 2020.”
Nike was one of several corporate leaders to protest President Trump’s implementation of further tariffs on China amid an ongoing trade dispute between the two countries.
The largest city in the US signed on the dotted line to have the brand sell gear with its iconic department logos.
Sterling, 24, is currently under contract with Manchester City of the Premier League.
Nike is getting into the subscription game for the first time -- and it’s all for the kids.
Shoppers can use their app to scan in-store products for inventory and price information, reserve items for pickup or get exclusive access to certain products.
The former Duke University standout shared an image of himself in a basketball jersey with the Jordan Brand logo, alongside the phrase “Kingdom Come.”
Shoes from Nike, Air Jordan and Adidas are being sold in Sotheby’s first-ever rare sneaker auction this month.
City officials approved a deal this week that called for Nike to build a manufacturing plant that would create more than 500 new jobs with an average salary of more than $48,000.
Nike took a lot of criticism this week after pulling a patriotic sneaker design from store shelves, but the company’s association with American sports is still valuable.
The former NFL quarterback reportedly influenced the brand’s decision to cancel the release of its commemorative Fourth of July “Betsy Ross flag” sneakers.
“We regularly make business decisions to withdraw initiatives, products and services," Nike said in a statement.
News that Nike pulled a sneaker that was intended to show patriotism ahead of the Fourth of July incensed conservative Twitter Tuesday.
Arizona Gov. Doug Ducey announced Tuesday he’s withdrawing all financial incentive dollars to have Nike open a manufacturing plant in the state after a report said the sneaker company pulled its “Betsy Ross Flag” sneaker following Colin Kaepernick’s criticism.
Undercover's designer posted an Instagram photo of the Hong Kong protests with "no extradition to China" as the caption.
Nike's new plan to accommodate working moms and dads is apparently backfiring.