Did Ford make a mistake killing its sedans?

New data from finds that some 41% of Labor Day car shoppers said they are in the market for sedans, more than any other body style, compared to 39% looking for SUVs and crossovers.

Ford Bronco reservations top 150,000

Ford CEO Jim Hackett said on the company’s Q2 earnings call Thursday night that it has already received 150,000 reservations for the upcoming Bronco SUV, which was revealed on July 13.

Ford posts profit, but expects full-year 2020 loss

Ford Motor Co  on Thursday said it expects a full-year loss but added it should have ample cash on hand throughout the rest of 2020, even if global demand falls further or the COVID-19 pandemic forces more shutdowns of vehicle assembly plants.

Ford recalls nearly 26K vehicles in North America

The recall covers select 2016-2020 Lincoln MKX models, Nautilus vehicles with 16-way power seats, 2021 Ford F-650 and F-750 vehicles with 7.3-liter engines as well as select 2020 Ford Escape and Transit models.