Sports

Will 'Deflategate' Threaten the NFL's Image?

The latest controversy in the NFL is 'Deflategate' -- accusations that the Patriots took air out of the footballs they used in their 45-7 win in the AFC Championship. But the issue is unlikely to inflict permanent damage on the parties involved.

More Fortune 500s Shift to NASCAR

NASCAR's portfolio of sponsors continues to grow, a sign that the sport is back on track after tough times during the 2008 recession.

MLB Strikes Deal for NHL Digital Rights

Major League Baseball’s technology division has added to its ever-growing footprint, striking a deal to take over the National Hockey League’s digital operations and out-of-market television rights.

Women Soccer Players May Kick Up Sales of FIFA ’16

Electronic Arts (NASDAQ:EA) is looking to net even bigger sales this year with a number of firsts and updates to its most popular global sports game, the FIFA soccer franchise. Sales of the latest installment, FIFA ’16, kicked off Tuesday for PC, PlayStation 3 and 4, as well as Xbox One and 360.

Why Toyota's NASCAR Success is a Boon for Business

It wasn’t long ago when racing fans were scratching their heads over Toyota’s entrance into a NASCAR world dominated by Detroit’s Big Three. With 11 wins leading up to the Chase, perceptions of the brand are changing.