Small Business

Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

Web design trends come and go every year, and it’s important for designers and business owners to keep up with them in order to stay up-to-date and avoid having an outdated website. Here are the three key concepts to embrace this year.

Effective content marketing is more than just writing great content and launching it into digital orbit. It’s about learning, measuring, analyzing and modifying your approach to fine-tune your tactics and get more results.

How and where teens today are spending their money – and yes, they have some to spend -- presents a big opportunity for small restaurants or aspiring restaurant owners.

It is hard to send in a big check to the IRS if you are struggling to make your payroll. So what to do next? Here are three tips.

Most of your time should be spent building relationships with your target audience, including your current users or customers. Make sure you listen to this group.

Here are a few simple bits of advice to help you improve your sales skills and get better at sales today.

How to keep your customers thinking about your business.

The time to think about pursuing investors is long before your company’s bank account is near empty. Here is why.

On Thursday, Secretary of Commerce Penny Pritzker will join Revolution CEO Steve Case in Cincinnati, one of the four stops on the “Rise of the Rest” road tour.

Six months after its launch, Twitter’s Vine video-sharing app is already a force to be reckoned with in the world of social media. And super-users are cashing in, turning hundreds of thousands of followers into lucrative deals with major companies like Lowe’s and Virgin Mobile.

Some entrepreneurs may think that unique and never-before-seen products are the only ones that will succeed, but an innovative new solution to an old problem may outsell even the most hyped-up novelty item.

Here are four of Entrepreneur.com's favorite tech tools to spruce up your home office -- and your workflow, too.

Here are simple steps and tips for creating and marketing web videos to grow your business.

Your company name will get used more and last longer than any other investment you make in your business. It’s important that you get it right the first time.

With Square Capital, mobile payments processor Square is entering an increasingly crowded field of companies looking to solve small businesses’ capital needs.

Instead of getting in their way, help your employees get the job done. Your role is to provide guidance, direction, and establish goals, not sit on their shoulders telling them what to do every step of the way.

What I've found is that partnerships seem to work well in startups, but lose their luster and even turn toxic when a company grows up. Learn from my experiences.

What about your team? Don’t they deserve honors? Yes, it’s quarter-end, and salespeople are fiercely working to make it to the President’s Club. So take a minute, look around, and consider who deserves recognition on the following.

Visa, MasterCard, American Express and Discover have all announced that merchants and banks that do not support EMV (aka chip-and-pin) transactions by October 2015 will be held liable for fraud that occurs as a result.