March Madness stars cashing in with NIL deals
March Madness has arrived and college basketball stars are cashing in with name, image and likeness (NIL) deals that allow them to earn money while maintaining their eligibility.
March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?
The March Madness basketball tournament gets underway this week, and while teams compete on the court, apparel brands like Nike, Under Armour and Adidas compete for exposure.
March Madness betting to top $15 billion this year
March Madness tips off this week and 68 million American adults are planning to place bets valued at a collective $15.5 billion according to an American Gaming Association survey.
Barack Obama-signed March Madness bracket up for auction, estimated value at $20,000
Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.
After Supreme Court NCAA decision, student-athletes who want to cash in have to get educated: company founder
The founder of a new name, image and likeness (NIL) advisory firm says educating student-athletes is the "most critical" piece to success in the uncharted industry, telling FOX Business that players need to learn financial literacy, an understanding of social media, content creation and taxes.