LSU gymnast Olivia Dunne is one of the most followed NCAA athletes on social media and inked her latest name, image and likeness (NIL) deal with activewear brand Vuori
Beats by Dre inked its first name, image and likeness deal with a star NCAA quarterback on Wednesday.
Ohio State quarterback Quinn Ewers has yet to take a snap in a college football game but reportedly racked up another endorsement deal.
The Atlanta Braves became the first Major League Baseball team to strike name, image and likeness (NIL) deals with college athletes who aren’t playing baseball.
Alabama football freshman Ga’Quincy McKinstry is listed as “Kool-Aid McKinstry” on the team’s official website and it appeared to lead to the most logical name, image and likeness (NIL) deal in college sports.
Ohio State football freshman Jack Sawyer is being sponsored by Mark Wahlberg Chevrolet in a first of its kind partnership for the dealer.
The founder of a new name, image and likeness (NIL) advisory firm says educating student-athletes is the "most critical" piece to success in the uncharted industry, telling FOX Business that players need to learn financial literacy, an understanding of social media, content creation and taxes.
Alabama standout Bryce Young has been making headlines even before starting in his first college football game but head coach Nick Saban said he’s already earning nearly $1 million in endorsement deals.
NFL great Joe Theisman isn’t against college athletes being able to monetize their name and likeness, but he calls it a “slippery slope” that will have serious implications unless the NCAA figures out a good system for it.
Two-time College Football National Champion and 2021 Heisman Trophy winner DeVonta Smith is breaking the mold for professional athletes before his name is even called on the big stage next week after announcing in an interview with Fox News that he is partnering with Dick's Sporting Goods as a brand partner for their new men’s apparel line.
Baylor and men’s basketball coach Scott Drew refused a vehicle from a Texas dealership after the business’ general manager made an insensitive remark during an interview.
Iowa star Luka Garza recalls attending the Final Four in Indianapolis back in 2015 and he remembers watching Wisconsin’s Frank Kaminsky accept the Naismith Trophy, which is awarded to the best player in college basketball.
Barstool Sports founder Dave Portnoy told “Varney & Co.” on Wednesday that he thinks college athletes should be paid. He made the comments as the Supreme Court was hearing arguments in a case on how colleges can reward athletes who play Division I sports.
Abilene Christian University delivered a shocking upset to Texas in the NCAA Men’s Basketball Tournament before losing to UCLA in the second round.
March Madness is expected to be the most wagered on sporting event of all time, according to research from PlayUSA.
The NCAA Men’s Basketball Tournament will begin with the First Four games being played Thursday to determine who captures the last spots in the field of 64.
The NCAA Tournament didn’t happen in 2020 due to the coronavirus pandemic.
Colorado saw $326.9 million wagered on sports in January as gambling takes off around the United States.
Dwayne Johnson played football for the Miami Hurricanes in college but never got the chance to make it to the NFL, instead choosing to electrify millions and millions of fans in the squared circle of WWE.
Electronic Arts Inc. EA +2.80% is bringing college football back to videogaming after a yearslong hiatus in a bid to bolster its already robust sports portfolio.