BlockDAG latest crypto firm to score deal with major European soccer clubs
After several years of keeping a low profile, largely in part to the FTX scandal and conviction of Sam Bankman-Fried, crypto firms are making their way back into professional sports
US Open, college football coverage pulled for millions of DirecTV customers over carriage dispute with Disney
A contract dispute between DirecTV and Disney left millions of subscribers without access to coverage of major sporting events including the U.S. Open and Sunday's LSU-USC matchup.
Fmr pro-NFL stars helping athletes avoid fumbling their careers says league wants to avoid 'bad press'
Former and current NFL players reveal the key to securing their financial futures in an exclusive Fox News Digital interview.
DEI is generating bad PR for quintessential American brands: Jennifer Sey
Former Levi Strauss senior marketing executive Jennifer Sey explains why some big American companies are pulling back on DEI practices on 'The Big Money Show.'
PGA Tour rising star Joel Dahmen's signature drink from Bushmills Irish Whiskey a fan favorite on the course
As Joel Dahmen's fan base continues to grow on the PGA Tour, his signature cocktail — "Joel's Juicy Lie" with Bushmills Irish Whiskey — puts him in the same category as golf legends.
NFL's digital athlete initiative uses AI to help understand and predict injuries
NFL executive vice president Jeff Miller discusses player safety at the start of the football season on 'The Claman Countdown.'
SEC rival quarterbacks headlining new POWERADE commitment campaign ahead of college season
LSU quarterback Garrett Nussmeier and Georgia gunslinger Carson Beck are headlining a new POWERADE campaign ahead of the 2024 college football season.
Pickleball is accessible to all people and it can be an exciting spectator sport: Life Time CEO Bahram Akradi
Life Time founder, chairman and CEO Bahram Akradi discusses America's fastest growing sport on 'The Claman Countdown.'
USAA thinking of their members with new activations for 2024 NFL season
USAA CMO Francesco Lagutaine expressed his excitement for all the new activations his marketing team had the privilege of working on ahead of the 2024 NFL season.
Panthers' Bryce Young to be on limited-edition Bodyarmor bottle
Carolina Panthers quarterback Bryce Young is taking his relationship with Bodyarmor to the next level with a limited-edition bottle featuring himself.
Kelce brothers' podcasts reaches 'New Heights'
Travis and Jason Kelce's "New Heights" podcast was snapped up by Amazon's Wondery for a deal reportedly worth more than $100 million over three years.
CELSIUS announces 'Essential Six'
CELSIUS announced they have signed six college football stars to NIL deals
CELSIUS signs 6 college football stars to NIL deals
Six Heisman hopefuls have signed NIL deals with CELSIUS, a sugar-free energy drink that each player says helps them tremendously on and off the field.
Babe Ruth 'called shot' jersey sells for more than $24 million at auction
The jersey Babe Ruth wore during his famous "called shot" home run in the 1932 World Series sold for a ridiculous sum on Sunday, according to Heritage Auctions.
Steelers, amid quarterback battle, have 3 most in-demand games of NFL season, data shows
The Pittsburgh Steelers have a quarterback controversy heading into the 2024 NFL season, but it is not stopping fans from buying tickets to their games.
2026 FIFA World Cup will be bigger and better than '94: Alexi Lalas
Fox Sports soccer analyst Alexi Lalas reacts to Mauricio Pochettino possibly becoming the new coach of the U.S. Men's National Soccer Team on 'Varney & Co.'
Texas quarterback Quinn Ewers signs NIL deal with non-alcoholic brewing company: 'Trying to have a good vibe'
Texas Longhorns quarterback Quinn Ewers has signed an NIL deal with Athletic Brewing, a non-alcoholic beer company, ahead of the 2024 season.
Babe Ruth's jersey from iconic 'Called Shot' game could fetch $30 million at auction
Debate may still rage over whether Ruth called his home run in Game 3 of the 1932 World Series, but his jersey during that two-homer game will be up for auction.
Macklemore's Bogey Boys continues to impact golf lifestyle on and off course with Ebbets Field Flannels collab
Rapper Macklemore became obsessed with golf thanks to his manager, Ben Secord. Bogey Boys quickly became a golf lifestyle brand, which now collaborates with another Seattle-based staple.
Dallas Cowboys are first sports team to surpass $10 billion in value
Sportico's latest rankings of NFL team values has the Dallas Cowboys worth more than $10 billion for the first time, outpacing every other organization in sports.