One of America's biggest snack brands, Planters, has sacrificed its famed mascot Mr. Peanut.
AirbnbWATCH's report this week says rates for Airbnb listings in Miami increased by thousands of dollars per night during the weekend of the big game
The National Football League's Super Bowl LIV matchup between the San Francisco 49ers and Kansas City Chiefs on Feb. 2 will draw millions of viewers and plenty in ad revenue for broadcaster FOX.
Former New York Giants linebacker Lawrence Taylor thinks Kansas City Chiefs quarterback Patrick Mahomes will lift the Vince Lombardi Trophy on Feb. 2
J-Lo and Shakira will most likely see a huge boost in sales and streaming after their NFL championship halftime performance.
American Airlines, Delta, Southwest and JetBlue added nonstop options to and from South Florida.
"We have to begin to drive our own narrative and not let others tell our story for us," NFL chief marketing officer and senior vice president Tim Ellis said.
Rao's Italian restaurant is taking off with Wheels Up to put on exclusive Super Bowl LIV dinner parties.
Companies paid up to $5.6 million for a 30-second commercial time slot.
Belichick has repeatedly renamed his boat over the years as his teams have racked up Super Bowl titles.
A linear audience of roughly 98.2 million viewers tuned in to watch the New England Patriots’ 13-3 victory over the Los Angeles Rams.
Not a kernel of truth in corny Bud Light ad, say farmers.
Advertisers and brands are hoping that viewers want to put politics to the side for the game and have fun.
Visa on Tuesday announced it had extended its partnership with the NFL through the 2025 season.
When Justin Timberlake performs during the Super Bowl halftime show for a live audience of more than 110 million Americans, he’ll do so without earning a paycheck.
NBC projects about $500 million in total ad sales for Super Bowl 52, potentially setting a record for revenue generated in a single day by one company.