Do the Dallas Cowboys Cheerleaders make enough? Squad added $50M in brand value but earns $75 an hour: report
The Dallas Cowboys Cheerleaders recently earned a pay increase to $75 hourly, raising renewed questions as to whether their new compensation reflects their true value.
Jake Paul, Joey Levy discuss improvements to Betr Picks as NFL season begins
Jake Paul and his business partner Joey Levy talk to Fox Business about their new-and-improved betting app as the NFL season kicks off.
Heineken's limited-edition nonalcoholic cans a big hit again at US Open after selling out last year
Heineken brought back its limited-edition L0VE.L0VE nonalcoholic beer cans at the U.S. Open, with plans to expand distribution nationwide beyond the tournament.
Top college's athletic director says Congress must be involved in NIL regulation
Ohio State athletic director Ross Bjork urged Congress to step in on college sports turmoil, citing transfer portal upheaval and mounting legal battles.
Rick Macci on why luxury brands flock to the US Open: ‘Bigger than the actual tennis’
Legendary tennis coach Rick Macci joins ‘Mornings with Maria’ to explain why the U.S. Open is an ‘explosive marketing tool’ for luxury brands and how the players elevate the sport’s global appeal.
USA Ryder Cup member Xander Schauffele: How much has he earned in his career?
Xander Schauffele had maybe his worst season as a professional golfer, but his prior success has garnered him the 13th-most money in PGA history.
USA Ryder Cup member Bryson DeChambeau: How much has he earned in his career?
Bryson DeChambeau is returning to the Ryder Cup after his controversial 2022 move to LIV Golf, where he reportedly earned over $125 million in guaranteed money.
Prediction markets are going to be all about sports, Underdog CEO says
Underdog CEO Jeremy Levine discusses the partnership with Crypto.com to offer sports prediction markets on 'Varney & Co.'
American manufacturer Swag Golf creates Team USA Ryder Cup team bag paying respect to US tradition
American-themed Ryder Cup bags designed by Swag Golf will debut at Bethpage Black from Sept. 26-28 and are available for purchase by golf fans.
Eagles' 'tush push' gets aptly-named sponsor after near banishment from NFL
The Eagles’ “tush push" gets a new sponsor as DUDE Wipes partners with the team, adding social content, events and radio during the 2025 NFL season.
Swag Golf teams up with NFL for custom headcovers that bring stadium energy to the course
Golf equipment company Swag Golf partnered with the NFL to create custom headcovers for each team, emphasizing quality and unique designs.
Captain Morgan Sliced and Pluto Golf create collection celebrating 'real' golfers and imperfect swings
Pluto Golf releases the "Play the Slice Collection" with Captain Morgan Sliced, embracing golf's infamous ball trajectory through bold black, white and purple apparel.
Beloved convenience store food helping college football fans tackle early kickoffs
Third-largest U.S. convenience store Casey's offers 40% off pizzas on Saturdays as breakfast pizza gains cult following among college football fans.
Bill Belichick's Nantucket seaside cottage finds buyer within days of hitting the market
Bill Belichick sold his 1,500-square-foot Codfish Park beach cottage on Nantucket featuring two bedrooms and direct beach access for $4 million.
Tennis is the stage, brands are the players: The US Open’s billion-dollar sponsorship game
The U.S. Open has evolved beyond tennis into a high-stakes marketing contest where brands create immersive activations to reach affluent global audiences.
NFL benches 'chain gang' for high-tech system
The NFL obtains Sony's new Hawk-Eye system. FOX Business' Madison Alworth with more.
Bill Belichick, girlfriend Jordon Hudson look to trademark 'Gold Digger'
Bill Belichick's 24-year-old girlfriend, through her business, filed a trademark for the term "Gold Digger" just days before UNC's season begins.
Travis Kelce's alma mater celebrates engagement to Taylor Swift with specifically priced discounted tickets
Fans of Taylor Swift, Travis Kelce and the University of Cincinnati are in luck after the school announced ticket discounts on theme with the couple's engagement announcement.
NFL announces multi-year partnership with Breitling as official timepiece of the league
Breitling became the NFL's official timepiece partner, announcing a multi-year global partnership ahead of the 2025 season, which begins Sept. 4.
Kevin O'Leary opens up about slam dunk purchase of Michael Jordan-Kobe Bryant logoman card
"Shark Tank" entrepreneur Kevin O'Leary spoke to FOX Business about purchasing the Michael Jordan-Kobe Bryant logoman autograph card for nearly $13 million.