Sports

All eyes will be on the nation’s top football prospects at the 2016 NFL Scouting Combine, but Adidas is relying on a clever marketing stunt to steal the spotlight from the event’s sponsor, Under Armour Inc.

Polaris (NYSE:PII) says Yoenis Cespedes’ custom Slingshot, which was the talk of spring training this week, revved up demand for the three-wheeled motorcycle.

FIFA’s months-long effort to recover from an unprecedented corruption scandal enters a crucial phase on Friday, when its officials will meet in Switzerland to elect a new president and decide whether to approve sweeping reforms to its leadership branch.

MLFB hopes to become a developmental league for hundreds of athletes who haven’t given up on their dream of playing in the NFL.

Fans of the Chicago Cubs could end up paying the most for spring training tickets this season.

Denny Hamlin’s photo-finish victory at the Daytona 500 is generating millions of dollars in advertising value for his sponsors.

Toyota will need to make room in its NASCAR trophy case after Denny Hamlin drove the automaker to its first-ever Daytona 500 victory.

Shields and a growing number of professional and collegiate teams are turning to a new “vision training” technology to help players avoid concussions altogether.

Denny Hamlin wins the Daytona 500

In a promotional video for Lyft, Danica Patrick went undercover as a driver for the ride-hailing company that recently formed a partnership with General Motors.

NASCAR and Comcast, a second-year title sponsor, are going at full-speed to energize the XFINITY Series.

Nike ended its sponsorship deal with Pacquiao hours after he said LGBT individuals are "worse than animals."

What do you think of L.A. 2024's new look?

Bill Murray and some heavy hitters in the baseball world are backing a crowdfunding effort for “Scouting for Diamonds,” a new film about scouts and the players they discovered.

Marketers and movie executives are clamoring to work with Rousey, even after her undefeated streak came to an abrupt end last November.

This weekend’s 2016 NBA All-Star Weekend festivities in Toronto will mark the first time the league has held its annual showcase event in a city located outside the United States – a crucial development for a league increasingly fixated on expanding its business overseas.

A Budweiser spokesperson confirmed on Twitter that Anheuser-Busch did not pay Manning to mention the brand, though they were “surprised and delighted” that he did. So why did he do it?

Hard-nosed defense defined the Denver Broncos’ victory over the Carolina Panthers in Super Bowl 50 on Sunday, but television viewers weren’t turned off by the lack of offensive fireworks.

Advertisers played it safe and light with the most expensive ever Super Bowl ad slots on Sunday, shunning previous years' attempts to be outrageous, emotional or thought-provoking.