Delta Debuts Huge Sign At Yankee Stadium
The airline recently extended its sponsorship deal with the Yankees through 2023.
Match-fixing allegations hover over the tennis world
Match-fixing in tennis?
Fmr. Jet WR Chrebet scoring big in the boardroom
Football to finance
Adidas Names Next CEO As Sports Apparel Wars Heat Up
Kasper Rorsted will replace Herbert Hainer as the German sports apparel company's chief executive.
GOP Presidential Candidates' Favorite Sports Teams
The race for the Republican Party’s 2016 presidential nomination has produced plenty of passionate opinions on everything from immigration policy to national security, but this year’s contenders are equally enthusiastic when it comes to their favorite sports teams.
Real-Life 'Jerry Maguire' Talks NFL's Los Angeles Return
Leigh Steinberg knows what Los Angeles can offer an NFL franchise, both on the field and for its bottom line.
Golfer Jordan Spieth, Coca-Cola Reach Sponsorship Deal
Golfer Jordan Spieth has signed a multi-year endorsement deal with Coca-Cola (NYSE:KO), the beverage corporation announced Wednesday.
ESPN College Football Championship Ratings Sink
The 2016 national title game drew roughly eight million less viewers than last year's contest.
Mike Piazza's Road to Cooperstown is American Dream
Mike Piazza has paved a long road to baseball's ultimate stop in Cooperstown. From the 62nd round of the Major League Baseball draft all the way to the Hall of Fame's class of 2016, the star catcher is living the American Dream.
Will The NFL Return To Los Angeles In 2016?
The NFL's 32 team owners could vote on Los Angeles relocation by as early as Tuesday.
The Business Of College Football’s National Championship
ESPN earned tens of millions of dollars through sales of sponsorships and advertisements.
Vikings lose playoff game with missed field goal
The laces were in!
NFL Stars Align for Marketing Partners
Despite scandals away from the field, the NFL has remained a strong buy for advertisers trying to reach the league’s massive, live audience. Consider the case of Chinese PC-maker Lenovo.
Sprint to Cut Ties With NASCAR’s Top Series
Sprint is cutting ties with NASCAR's top series after the 2016 season.
Chevrolet Turns World Series Hiccup Into Home Run
The World Series MVP presentation didn’t go exactly as planned, but Chevrolet is running with it -- all the way to home plate.
Christmas Comes Early for Hunting Retailers
Thanks to hunting season, Christmas comes early for megastores catering to outdoor enthusiasts who are known to travel miles to gear up and browse in-store attractions.
Combining Tennis and Technology at the U.S. Open
The official sponsor of the U.S. Open, Emirates Airline was eager to show off its tech savvy on Opening Day. Inspiring the next generation of tennis superstars
Tony Stewart Incident Renews Focus on Race Safety
The death of a dirt-track racer who was struck by NASCAR driver Tony Stewart has brought safety back to the forefront, potentially spurring changes to the sport and its business.
Sterling Lawyer: Fight Over LA Clippers to Continue
Donald Sterling, the embattled owner of the Los Angeles Clippers, is unlikely to drop his fight against the NBA, his attorney Bobby Samini tells FOX Business Network’s Neil Cavuto.
Dick's Eliminates PGA Instructors as Golf Sales Shrink
Sporting goods retailers are grappling with weaker demand for golf equipment, as fewer Americans take up the sport.