Sports

More Fortune 500s Shift to NASCAR

NASCAR's portfolio of sponsors continues to grow, a sign that the sport is back on track after tough times during the 2008 recession.

MLB Strikes Deal for NHL Digital Rights

Major League Baseball’s technology division has added to its ever-growing footprint, striking a deal to take over the National Hockey League’s digital operations and out-of-market television rights.

Women Soccer Players May Kick Up Sales of FIFA ’16

Electronic Arts (NASDAQ:EA) is looking to net even bigger sales this year with a number of firsts and updates to its most popular global sports game, the FIFA soccer franchise. Sales of the latest installment, FIFA ’16, kicked off Tuesday for PC, PlayStation 3 and 4, as well as Xbox One and 360.

Why Toyota's NASCAR Success is a Boon for Business

It wasn’t long ago when racing fans were scratching their heads over Toyota’s entrance into a NASCAR world dominated by Detroit’s Big Three. With 11 wins leading up to the Chase, perceptions of the brand are changing.

Peloton Riding the Boutique Fitness Craze

Imagine participating in a top-notch boutique fitness class from the comfort of your home. That’s the experience Peloton aims to deliver to its customers.

As Mets Advance, World Series Tickets Near Record High

It has been 15 years since baseball fans last saw the New York Mets in the World Series. So with the Mets beating the Chicago Cubs for the National League pennant, World Series ticket prices are threatening to set a record high.

Nike Shares Sprint to Record High

Nike shares sprinted to a record high on Thursday following the sportswear giant’s declaration that annual revenue will hit $50 billion by fiscal-year 2020.