Sports

After a year of pandemic fear and isolation, a tumultuous election capped by a riot at the Capitol, and periodic uncertainty as to whether there would even BE a Super Bowl, marketers have to tread carefully.

NFL team owner Arthur Blank is donating $17 million to an Atlanta civil rights museum in order for the facility to expand and offer a new program.

Tom Brady has his former boss in his corner when the Tampa Bay Buccaneers take on the Kansas City Chiefs in Super Bowl LV.

A large Super Bowl bet was put on the Tampa Bay Buccaneers on Thursday – days before the team was set to take on the Kansas City Chiefs for all the marbles.

The Super Bowl LV champions will get to hold up the Vince Lombardi Trophy as champions of the NFL on Feb. 7. It could be the Kansas City Chiefs or the Tampa Bay Buccaneers getting a chance to hoist the league’s most prized possession.

Patrick Mahomes to the Kansas City Chiefs represents what Michael Jordan was to the Chicago Bulls, Clark Hunt, the franchise’s CEO, said Wednesday.

Tom Brady is setting records even before Super Bowl LV’s kickoff.

U.S. Immigration and Customs Enforcement is cracking down on counterfeit NFL merchandise ahead of Super Bowl LV on Sunday.

Robinhood will air its first Super Bowl commercial during the Big Game on Sunday despite the recent GameStop fiasco as it looks to market its brand as a platform where anyone can invest.

A busy week is an understatement for FOX Bet CEO Kip Levin.

Americans have turned to underground bookies and overseas platforms to bet on big games for years, but this year a record 7.6 million Americans are expected to bet online when the Kansas City Chiefs face off against the Tampa Bay Buccaneers in Super Bowl LV, according to the American Gambling Association. 

Electronic Arts Inc. EA +2.80%  is bringing college football back to videogaming after a yearslong hiatus in a bid to bolster its already robust sports portfolio.

As part of its "#ANutAbove" campaign, the old-fashioned gentleman clad in a top hat and monocle is going to "diligently" search out and people who are "making someone’s day brighter and the world a little better" through everyday actions "even when no one is looking.”

Antonio Brown was not the same electrifying player he was after he signed with the Tampa Bay Buccaneers and that’s mostly because the team is loaded at the wide receiver position.