Small Business

12 Strategies for Reaching More Blog Readers

So, you’ve built a blog and invested a grand amount of time (and money) in creating some of the best content in your niche (these are, naturally, the best pieces you’ve ever written). Yet your analytics tools tell you your post received less than 100 unique visits yesterday.

Opinion: Bureaucratic Roadblocks Lead To Rising Gas Prices

As Americans make plans to celebrate our nation’s Independence next week and prepare for summer trips, they’re noticing rising gas prices. Many people are facing gas prices above $3.50 a gallon and some are already paying over $4 a gallon at the pump.

4 Mobile Technologies That Will Change How You Do Business in 2014

Small business owners, get ready. In 2014, new mobile gear will help you connect with customers, sell your product and stay productive wherever you are. In other words, these four burgeoning mobile technologies are primed to change how you do business in the new year.

Time to Rebrand? Follow These 3 Steps

As your business evolves and grows, its present state may not accurately reflect the brand you built when you started. When this happens, you might need to rebrand.

Why You Shouldn't Market to 'Millennials'

"There's no such thing as millennials." This bold proclamation by ad intelligence firm Exponential Interactive at Advertising Week outrage from marketers who have made careers out of targeting Generation Y over the past decade. 

Want More Local Business? Refine Your SEO Approach

More and more consumers are turning to their smartphones and mobile devices to help them find nearby businesses and make purchases. In fact, 50 percent of people who make local searches on a smartphone visit a store within a day, according to a report from Google.

6 Important Tips for Licensing Your Brand

Halloween is fast approaching, and this year the holiday is more popular than ever. Research from the International Council of Shopping Centers (ICSC) forecasts that total Halloween spending this year will reach $11.3 billion.

How to Clearly Manage Client Expectations

How many times has a salesperson promised to increase your company’s exposure by 50 percent, double your client list, and quadruple your profit margin?