NEWS EVENTS

Sixty-eight million Americans are expected to place bets on March Madness games when it's all said and done. That’s 18 million more people betting compared to last month’s Super Bowl.

March Madness has arrived and college basketball stars are cashing in with name, image and likeness (NIL) deals that allow them to earn money while maintaining their eligibility.

The cost of lost worker productivity for employers due to March Madness will reach an eye-popping amount this year, Challenger, Gray & Christmas estimated.

Coors Light Coors-icles are limited-edition, beer-flavored ice pops meant for adults of drinking age. The treat will be available during March Madness.

The March Madness basketball tournament gets underway this week, and while teams compete on the court, apparel brands like Nike, Under Armour and Adidas compete for exposure.

March Madness tips off this week and 68 million American adults are planning to place bets valued at a collective $15.5 billion according to an American Gaming Association survey.

Pizza Hut is celebrating March Madness with limited-time offerings, including sales of mini basketballs, the restaurant chain announced Wednesday.

Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.

Rihanna, like past performers, wasn't paid for her Super Bowl halftime show performance on Sunday but the exposure is likely to make her music sales skyrocket.

U2 aired a Super Bowl ad for their new Las Vegas residency at the MSG Sphere at the Venetian in Las Vegas this fall.

Cryptocurrency firms will stay on the sidelines of this year's Super Bowl after they were featured prominently during the big game's commercial breaks a year ago.

Chairman of VaynerX and CEO of VaynerMedia Gary Vaynerchuk talks Super Bowl advertisements and expanding your success with Brian Kilmeade.

An ad analytics firm has tracked the popularity of ads and previews ahead of the big game, revealing which ads are trending to be the most memorable this year.

U.S. markets usually do not react to the Super Bowl ads, but in 2023, inflation and looming recession have retail traders buying commodities, ETFs and consumer staple stocks like Pepsi, Coca Cola, Walmart and Proctor & Gamble.

Ticket sales for Super Bowl LVII are ramping up in the days leading up to the big game, but prices are coming down, according to new data from StubHub.

Eagles fans will now be able to listen to some of their favorite football stars sing classic Christmas songs from their album dubbed "A Philly Special Christmas."

Phoenix Police have announced an arrest in the alleged theft of $100,000 in production equipment from the Super Bowl Experience from over the weekend.

Quarterbacks Patrick Mahomes and Jalen Hurts are competing Sunday as their teams vie for the Super Bowl championship title. FOX Business takes a look at their contracts.

Gambling on Sunday's Super Bowl between the Eagles and the Chiefs are expected to reach record-breaking levels, according to American Gaming Association.

The Super Bowl is going to cost a hefty amount this year, whether you chose to shell out thousands of dollars to go in person or if you opt to stay home and host your friends.