Las Vegas to host Elite 8 March Madness game Saturday as 68M Americans place wagers
Sixty-eight million Americans are expected to place bets on March Madness games when it's all said and done. That’s 18 million more people betting compared to last month’s Super Bowl.
March Madness stars cashing in with NIL deals
March Madness has arrived and college basketball stars are cashing in with name, image and likeness (NIL) deals that allow them to earn money while maintaining their eligibility.
March Madness will cost employers $17B this year as workers slack off
The cost of lost worker productivity for employers due to March Madness will reach an eye-popping amount this year, Challenger, Gray & Christmas estimated.
Coors Light Coors-icles launch as a March Madness treat: 'Moment of chill'
Coors Light Coors-icles are limited-edition, beer-flavored ice pops meant for adults of drinking age. The treat will be available during March Madness.
March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?
The March Madness basketball tournament gets underway this week, and while teams compete on the court, apparel brands like Nike, Under Armour and Adidas compete for exposure.
March Madness betting to top $15 billion this year
March Madness tips off this week and 68 million American adults are planning to place bets valued at a collective $15.5 billion according to an American Gaming Association survey.
Pizza Hut celebrates March Madness with mini basketballs
Pizza Hut is celebrating March Madness with limited-time offerings, including sales of mini basketballs, the restaurant chain announced Wednesday.
Barack Obama-signed March Madness bracket up for auction, estimated value at $20,000
Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.
Why Rihanna did not get paid for her Super Bowl performance
Rihanna, like past performers, wasn't paid for her Super Bowl halftime show performance on Sunday but the exposure is likely to make her music sales skyrocket.
U2 Super Bowl ad teases Las Vegas residency for fall 2023
U2 aired a Super Bowl ad for their new Las Vegas residency at the MSG Sphere at the Venetian in Las Vegas this fall.
Crypto firms back off Super Bowl commercials following FTX collapse
Cryptocurrency firms will stay on the sidelines of this year's Super Bowl after they were featured prominently during the big game's commercial breaks a year ago.
Are Super Bowl commercials worth the hefty price tag? Gary Vaynerchuk thinks so
Chairman of VaynerX and CEO of VaynerMedia Gary Vaynerchuk talks Super Bowl advertisements and expanding your success with Brian Kilmeade.
Super Bowl ad preview: Analytics firm reveals top trending ads ahead of Sunday's game
An ad analytics firm has tracked the popularity of ads and previews ahead of the big game, revealing which ads are trending to be the most memorable this year.
Are Super Bowl ad buyers good for shareholders?
U.S. markets usually do not react to the Super Bowl ads, but in 2023, inflation and looming recession have retail traders buying commodities, ETFs and consumer staple stocks like Pepsi, Coca Cola, Walmart and Proctor & Gamble.
Super Bowl ticket sales pick up, prices slide
Ticket sales for Super Bowl LVII are ramping up in the days leading up to the big game, but prices are coming down, according to new data from StubHub.
Philadelphia Eagles Super Bowl follows charity album smash hit
Eagles fans will now be able to listen to some of their favorite football stars sing classic Christmas songs from their album dubbed "A Philly Special Christmas."
Phoenix police announce arrest in $100K theft from Super Bowl Experience
Phoenix Police have announced an arrest in the alleged theft of $100,000 in production equipment from the Super Bowl Experience from over the weekend.
Chiefs-Eagles Super Bowl: Mahomes vs. Hurts QB contracts
Quarterbacks Patrick Mahomes and Jalen Hurts are competing Sunday as their teams vie for the Super Bowl championship title. FOX Business takes a look at their contracts.
Super Bowl LVII wagers projected to increase 110% as fans get set to bet on coin flips and touchdowns
Gambling on Sunday's Super Bowl between the Eagles and the Chiefs are expected to reach record-breaking levels, according to American Gaming Association.
Super Bowl: A breakdown of how much the big game will cost
The Super Bowl is going to cost a hefty amount this year, whether you chose to shell out thousands of dollars to go in person or if you opt to stay home and host your friends.