Beer

Samuel Adams founder Jim Koch says craft brewers face rising costs and tighter margins but remains very optimistic, noting that "AI can't brew beer."

Memorial Day grilling costs are notably higher as inflation data shows beef, hot dogs, and fresh vegetables all saw significant year-over-year increases.

Ahead of the World Cup, Guinness, the iconic beer brand, collaborated with Art of Football for a limited-edition jersey exclusive to North America as part of a broader campaign.

Miller Lite launched a first-of-its-kind MVP Matchball for the 2026 FIFA World Cup, a gold and white ball 1.5 times larger than regulation size that holds a 12-pack of beer.

Heineken announces plans to cut up to 6,000 jobs globally as the beer giant faces weaker demand and expects slower profit growth through 2026.

Heineken's heartwarming social experiment proved fandom creates instant friendships as hundreds of New Yorkers rally to support lonely Liverpool fan Joe.

Real American Beer is aiming to fulfill late founder Hulk Hogan's goal of topping Bud Light and other rival brands and is using unique marketing campaigns to do so.

Samuel Adams brewery collaborated with former New England Patriots star Vince Wilfork to create "Vince Grill-Fork Lager," a limited-edition Vienna-style beer.

John Immesoete, who helped create Bud Light's Real Men of Genius campaign, releases documentary examining how the Dylan Mulvaney fiasco damaged the beer brand.

Longtime UFC announcer Bruce Buffer has officially joined forces with Bud Light as a spokesperson, marking a full-circle moment with the brand’s role as the UFC’s official beer sponsor.

WWE and Real American Beer launched a "Hulkamania Forever" tribute can following Hulk Hogan's death last month, celebrating the wrestling legend's enduring impact.

Netflix and the world's largest global beer producer AB InBev are teaming up for ads that promote beer and streaming.

Heineken brought back its limited-edition L0VE.L0VE nonalcoholic beer cans at the U.S. Open, with plans to expand distribution nationwide beyond the tournament.

Constellation Brands cuts fiscal year outlook as the importer of Corona and Modelo faces declining beer sales amid challenging economic conditions and weak consumer demand.

Los Angeles Dodgers star Mookie Betts collaborated with Corona on an innovative audio experience combining ballpark intensity with relaxing beach vibes.

Boston Red Sox star Alex Bregman collaborated with Samuel Adams to create a custom pale ale featuring bright citrus hops and clean finish for baseball fans in his new city.