Equinox offers whopping $40K gym membership with personalized wellness program: 'New era'
Equinox announced the launch of Optimize by Equinox, a new program that includes personal training, nutrition and sleep coaching – and it all comes with a hefty price tag.
David Beckham's company settles $10M lawsuit with Mark Wahlberg's F45
DB Ventures Limited and F45 settled a dispute over money the fitness company allegedly owed David Beckham. The $10M lawsuit was set to go to trial in 2025.
Diddy music 'paused' on Peloton platform after member backlash: 'We take this issue very seriously'
Sean "Diddy" Combs' music was paused for Peloton members after Facebook fans asked on social media to "purge" the rapper's content from classes.
Adidas to bring lower-cost Samba, other shoe models to market
Adidas is apparently looking to bring lower-cost shoe models to the market. The move, which applies to Samba and other shoes, was announced Thursday by the sportswear company.
David Beckham's $10M lawsuit against Mark Wahlberg's fitness company will go to trial
DB Ventures filed a breach of contract lawsuit against Mark Wahlberg's company in 2022. The lawsuit will head to court in January 2025 as David Beckham claims he's owed millions.
Planet Fitness names Colleen Keating as new CEO
Planet Fitness on Tuesday named Colleen Keating as its new CEO, replacing interim chief executive Craig Benson. She previously served as CEO of FirstKey Homes.
Planet Fitness value plummets $400M after transgender turmoil
Planet Fitness has seen a nearly 8-percent drop in valuation after revoking a woman's membership for taking photos of a biological male in the women's locker room.
Real-life cat burglary suspect does yoga before raiding bakery store: video
A real-life cat burglar was captured on video stretching and doing yoga outside a bakery earlier this month – before going on to burglarize the place minutes later.
Can you keep your New Year's resolution? GymBird is offering $5,000 to one lucky contest winner who can
Fitness brand GymBird introduced a new contest on Monday, where they will either give $5,000 to the contest winner or to their opposing political party, if they lose.
NFL legends Brian Dawkins, Patrick Willis using Nirvana Super's innovative beverages to stay fit post-career
Brian Dawkins and Patrick Willis still look like they can play in the NFL today because they're staying on top of their fitness goals. Nirvana Super is helping them do so.
TikTok, Peloton partner to create new fitness hub
Peloton shares surged Thursday on news that the company landed a partnership with TikTok to provide content for a fitness hub on the social media platform.
Ice cream brand offering $5K endorsement deal to those who keep New Year’s resolutions
Halo Top Ice Cream announced a new endorsement deal up for grabs to anyone who is willing to stick with a New Year's resolution goal — see how you can win.
Protein bars recalled after traces of hairnets, shrink wrap found inside
Burn Boot Camp Afterburn Grass-Fed Whey Triple Chocolate Almond Protein Bars have been recalled due to the potential presence of foreign material, including hairnets and shrink wrap.
Travel and hospitality app lets you book exclusive hotel amenities minus the overnight stay
ResortPass is a hotel amenity booking platform that lets users reserve special building features, including pools, spas, gyms and more. Here's how the business is changing hospitality.
Peloton shares surge 30% on Lululemon partnership
Peloton shares soared 30% in extended trading Wednesday after the company announced a five-year partnership with fellow high-end fitness brand Lululemon.
Want better value out of your hotel stay? 3 ways to achieve it starting now
Here are helpful hacks and smart tips from experts to stretch the value of your hotel stay and save money — involving food, fitness, accommodations and more.
Planet Fitness ousts CEO, shares slide
Planet Fitness said on Friday it is replacing chief executive Chris Rondeau replacing him with board member and former New Hampshire Gov. Craig Benson.
WWE's Seth Rollins talks maintaining fitness level on road as he teams up with C4 to help launch new product
Seth Rollins became a brand ambassador for C4 as the fitness company teamed up with WWE on a line of new products unveiled on Thursday.
Boxing movie 'Creed III' and Jake Paul bring attention to sport, but are boxing gyms benefiting?
The "Creed" trilogy, which is a continuation of the "Rocky" franchise, and social media influencer-turned-pro boxer Jake Paul might be inspiring people to try boxing classes.
Mark Wahlberg's new role pumps up stock of fitness company
Shares for F45 Training Holdings are up following the company’s announcement to add Tom Dowd as CEO and Hollywood actor and producer Mark Wahlberg as Chief Brand Officer.