March Madness is underway, and while mid-major players want to be remembered for their Cinderella heroics, they can add some extra cash to their wallets.

Betr Media, co-founded by Jake Paul, and GLORY have partnered for a premiere, invite-only kickboxing event later this year.

X and Uber Eats are partnering on a March Madness bracket challenge that would reward the picker of a perfect bracket with the choice of a future trip to Mars via SpaceX's Starship.

March Madness games are right around the corner and, with the start of both the men’s and women’s tournaments, an eye-popping amount of bets are poised to be placed.

A recent Action Network survey reveals how much time college basketball fans who work full-time spend watching March Madness, and the potential ramifications it has on the U.S. economy.

Despite fan disappointment in their pit stop to Sacramento before calling Las Vegas home, Athletics tickets are a hot commodity on StubHub.

Samuel Adams brewery is honoring Brad Marchand, the Boston Bruins legend who was shockingly traded before the NHL deadline, by partnering with him on a limited-edition beer.

Boxing legend Floyd Mayweather joined FOX Business' 'Making Money' to discuss his $400 million real estate portfolio, his thoughts on President Donald Trump and more.

In a partnership with MLB and Complex, and through Fanatics, renowned Japanese artist Takahasi Murakami designed merchandise and trading cards for the 2025 Tokyo Series.

NASCAR star William Byron talked to FOX Business about his partnership with CELSIUS after winning the Daytona 500 for the second consecutive time.

Team USA will face Canada in the highly-anticipated final on Thursday, but anyone who still hopes to get inside Boston's TD Garden should expected to spend a pretty penny.

Elon Musk says his AI startup xAI's new Grok-3 chatbot could help a lucky user pick a perfect March Madness bracket, despite no perfect brackets ever having been submitted.