Former NHL star Mark Streit fulfilled a new dream as his Swiss watch brand NORQAIN becomes the NHL’s first official luxury sports watch partner.

Mike Repole's Nobull partnered with the NHL as the official training shoe, targeting hockey's culture of strength and the Canadian market through the deal.

Building on last year’s 11-team success, the NHL’s lululemon and Fanatics partnership now includes all 32 clubs for the 2025-26 season.

The Stanley Cup Final starts Wednesday evening, pitting two billion-dollar teams — the Edmonton Oilers and the Florida Panthers — against each other in a best-of-seven series.

After 70,000 people attended the first-ever Fanatics Fest last year, the event has announced a huge competition where fans can compete against pros for a $1 million grand prize.

Pittsburgh Penguins legend Sidney Crosby is teaming up with Mark Streit once again, but not on the ice — instead with the Swiss watch brand NORQAIN.

Samuel Adams brewery is honoring Brad Marchand, the Boston Bruins legend who was shockingly traded before the NHL deadline, by partnering with him on a limited-edition beer.

Private equity billionaire David Bonderman, who co-founded the asset management firm TPG and was the co-owner of the NHL's Seattle Kraken, died Wednesday at the age of 82.

The New York Islanders have partnered with Viam, an AI technology company, in order to improve the fan experience at their home games in UBS Arena.

The NHL, Lululemon and Fanatics announced on Tuesday morning a partnership and new apparel line that will eventually reach all 32 NHL teams by next season.

Chicago Blackhawks phenom Connor Bedard has joined Tom Brady and Aaron Judge after signing an exclusive memorabilia partnership with Fanatics

The NHL and Fanatics unveiled their on-ice player uniforms for the 2024-25 season, with the global sports leader stressing the importance of collaboration to get the jersey right.

In a Chapter 11 bankruptcy hearing this week, Diamond reportedly announced it had found a new naming rights partner, said to be FanDuel, for its regional sports networks.

National Hockey League Commissioner Gary Bettman breaks down hockey's rating success and discusses developments in the league on "The Claman Countdown."

The National Hockey League announced on Tuesday that BODYARMOR is now the league's official sports drink, striking a multiyear agreement.

The New York Islanders announced Wednesday they will open two pond hockey rinks that will double as a social gathering spot for fans to enjoy during games.

WalletHub released its list of the Best Sports Cities in America Wednesday. It included Los Angeles, Boston and New York in its top 5 destinations.