Super Bowl

Are Super Bowl ad buyers good for shareholders?

U.S. markets usually do not react to the Super Bowl ads, but in 2023, inflation and looming recession have retail traders buying commodities, ETFs and consumer staple stocks like Pepsi, Coca Cola, Walmart and Proctor & Gamble.

Super Bowl ads look toward the future — and the past

Super Bowl advertisers this year want Americans to forget about pandemic woes and focus on the future: of electric vehicles, mind-reading Alexas, robots and cryptocurrency — and also to harken back to the nostalgic past of '90s movies like "Austin Powers" and "The Cable Guy."