Sports

Augusta National Golf Club has spent millions buying surrounding land, but one home nearby remains in the possession of the the family of its original owners.

Golf District is bringing a modern solution for selling tee times to market, helping golfers offload unused reservations and reducing lost revenue for courses.

AT&T and Fanatics announced an exclusive multi-year partnership to bring fans closer to sports through rewards, events and enhanced digital experiences.

WME Sports agents revealed how the Masters serves as golf's biggest networking hub, driving new brand deals, activations, industry partnerships and much more off the course.

Garage Beer teamed up with Malbon Golf for a Masters week activation, bringing light beer, style and community-driven experiences to modern golf culture.

Cam Newton's Iconic Saga Productions joined Offscript Worldwide, expanding its reach across sports, culture, and lifestyle content creation.

Miami's One Biscayne Tower lands FC Barcelona as a new office tenant, with CP Group's Angelo Bianco saying the city offers a "liberating" business environment.

Chicago Bears quarterback Caleb Williams and Basketball Hall of Famer George Gervin are in a trademark dispute over the "Iceman" nickname, which Gervin claims he has used since 1979.

Seven-time Super Bowl champ Tom Brady says he wants to break the stigma around willpower as he joins eMed's mission to bring GLP-1 weight-loss support to workers.

A federal judge dismissed a class action lawsuit against Fanatics, the NFL, NBA and MLB over alleged trading card monopolization, ruling the plaintiffs lacked standing.

Chicago Cubs third baseman Alex Bregman invested in Throne SPORT COFFEE, joining Patrick Mahomes and Breanna Stewart ahead of MLB Opening Day.

Baseball legend Ken Griffey Jr. has been named Primo Brands' first-ever "CEO of H2O," leading a national healthy hydration campaign tied to the 2026 MLB season.

Arkansas freshman Darius Acuff Jr. reportedly landed a signature shoe deal with Reebok, becoming the first NCAA men's athlete to sign with a major U.S. brand.

IBM and the Masters Tournament introduced new AI-enable digital experiences, allowing fans to explore and consume the 90th edition of the iconic major championship.

The NFL made history with its first-ever condiment partner when Kraft Heinz signed a groundbreaking five-year deal bringing the food brand's beloved products to game day.

Michelle Wie West partnered with Ford to launch "Power Her Drive," a mentorship platform supporting LPGA rookies with business and personal development.