Las Vegas to host Elite 8 March Madness game Saturday as 68M Americans place wagers
Sixty-eight million Americans are expected to place bets on March Madness games when it's all said and done. That’s 18 million more people betting compared to last month’s Super Bowl.
March Madness stars cashing in with NIL deals
March Madness has arrived and college basketball stars are cashing in with name, image and likeness (NIL) deals that allow them to earn money while maintaining their eligibility.
March Madness will cost employers $17B this year as workers slack off
The cost of lost worker productivity for employers due to March Madness will reach an eye-popping amount this year, Challenger, Gray & Christmas estimated.
Coors Light Coors-icles launch as a March Madness treat: 'Moment of chill'
Coors Light Coors-icles are limited-edition, beer-flavored ice pops meant for adults of drinking age. The treat will be available during March Madness.
March Madness: How many teams sponsored by Nike, Adidas and Under Armour are in the tournament?
The March Madness basketball tournament gets underway this week, and while teams compete on the court, apparel brands like Nike, Under Armour and Adidas compete for exposure.
March Madness betting to top $15 billion this year
March Madness tips off this week and 68 million American adults are planning to place bets valued at a collective $15.5 billion according to an American Gaming Association survey.
Pizza Hut celebrates March Madness with mini basketballs
Pizza Hut is celebrating March Madness with limited-time offerings, including sales of mini basketballs, the restaurant chain announced Wednesday.
Barack Obama-signed March Madness bracket up for auction, estimated value at $20,000
Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.
March Madness bettors moving away from brackets for legal online sports betting: survey
A National Research Group survey of 1,000 American bettors ages 18 to 64 found that 64% of respondents who bet on the 2022 NCAA tournament did not fill out a bracket.
DraftKings and how AOL co-founder Steve Case made a killing
DraftKings and Steve Case: Why the co-founder of AOL rolled the dice.
March Madness tipoff boosts DraftKings, Penn National shares
Shares of sports-betting platforms DraftKings Inc. and Penn National Gaming Inc. rallied Friday as March Madness gets ready to tip off.
NCAA March Madness 2021 betting expects to see fans open wallets in a big way
March Madness is expected to be the most wagered on sporting event of all time, according to research from PlayUSA.
Buffalo Wild Wings offers March Madness restaurant sleepover
Buffalo Wild Wings has built a bed-and-breakfast inside a Chicago restaurant for four lucky winners to spend during March Madness.