Coors Light Coors-icles launch as a March Madness treat: 'Moment of chill'
Coors Light is distributing Coors-icles to 800-plus bars in the US to refresh college basketball fans
Molson Coors is releasing a new beer-flavored ice pop in time for March Madness, and this time it will be made with light beer.
Over 800 bars in the United States will serve Coors Light Coors-icles throughout the college basketball tournament, which runs from March 14 to April 3, according to a press release issued by the beer brand.
Coors Light Coors-icles are a limited-time, alcohol-free treat for consumers, 21 and over.
Unlike the brand’s Chillollipop frozen treat from last year, which resembled a lollipop, Coors Light Coors-icles are packaged in a tube-like wrapper the same way standard ice pops are packaged.
PIZZA HUT CELEBRATES MARCH MADNESS WITH MINI BASKETBALLS
Coors Light Coors-icles are a limited-edition frozen treat that will be served at more than 800 bars throughout the country as college basketball fans watch March Madness. (Coors Light / Fox News)
Fans of Coors Light who can’t find Coors-icles at a bar near their homes can order the limited-edition treat for delivery at shop.coorslight.com.
Coors Light is selling six-packs of Coors-icles for $20.23 while supplies last. Returns and exchanges are not allowed.
BARACK OBAMA-SIGNED MARCH MADNESS BRACKET UP FOR AUCTION, ESTIMATED VALUE AT $20,000
A limited number of Coors-icles will be produced from March 14 to March 24, according to Coors Light.
Sportscaster Dick Vitale has partnered with Molson Coors on its new line of Coors Light Coors-icles for this year's March Madness season. (Coors Light / Fox News)
"Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill," Marcelo Pascoa, vice president of marketing for the Coors Family of Brands, said in a statement.
"We're making sure that fans watching the games at home or at bars nationwide can cool down with a Coors-icle."
HOW MUCH DOES IT COST TO SPONSOR A COLLEGE FOOTBALL BOWL GAME?
Coors Light will be giving away six-packs of Coors-icles to 100 lucky people who enter their names into its online sweepstakes at CoorsLight.com/Coorsicles. No purchase is necessary.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| TAP | MOLSON COORS BEVERAGE CO. | 58.27 | +1.00 | +1.75% |
The sweepstakes will run until Monday, April 3, and will end at 11:59 a.m. CT.
GET FOX BUSINESS ON THE GO BY CLICKING HERE
Residents from any of the 50 states or Washington, D.C., are eligible to win as long as they are at least 21 years old.