Caitlin Clark nearing lucrative 8-figure endorsement deal with Nike which includes signature shoe: report
After becoming the first pick of the WNBA Draft and becoming the face of women's sports, Caitlin Clark is reportedly nearing a lucrative deal with Nike.
March Madness Final Four tickets setting records in sales, prices
Both the men's and women's Final Four are setting records - the women's is the most expensive and best-selling, while the men's also has the highest ticket prices ever.
March Madness: Nike, Jordan top Under Armour and Adidas in NCAA tournament field
The NCAA basketball tournament tips off this week and while athletes compete on the court, brands like Nike, Jordan, Under Armour and Adidas are vying for exposure in March Madness.
Logan Paul's Prime to appear on center of WWE ring in historic first as part of massive deal
Logan Paul's Prime and WWE struck a deal on a global partnership Friday, which will put his beverage brand in the center of a ring, the company announced.
Iowa basketball ticket prices surge after Caitlin Clark decides to enter 2024 WNBA Draft
Caitlin Clark, the projected top pick in the WNBA Draft, has taken college basketball by storm. And fans will have to pay a hefty sum if they want to watch her in person.
Jim 'Mattress Mack' McIngvale places $1M wager on Houston to win March Madness
Jim “Mattress Mack" McIngvale has once again put a large sum of money on the line in hopes a Texas-based team will win a national championship.
Potential No. 1 NFL Draft pick Caleb Williams made $10M in two seasons at USC through NIL deals: report
USC Trojans quarterback Caleb Williams is focused on making millions in the NFL, but he was already making big money in college, according to a new report
Super Bowl LVIII prop bets and everything you need to know
Proposition bets have become a staple of Super Bowl tradition and in some instances become so popular that people are more interested in them than in the game.
Super Bowl matchup to rack up record number of bets
FanDuel CEO Amy Howe previews gambling expectations and obscure wagers ahead of Sunday’s Super Bowl LVIII.
Fox Corporation partnering with Disney, Warner Bros. Discovery for new sports streaming service
Fox Corporation, Disney and Warner Bros. Discovery announced they are partnering for a new sports streaming service that will provide content including NFL, NBA, MLB and NHL.
Meta warns investors Mark Zuckerberg's MMA fighting could impact business
Meta warned investors in its annual report filed with the SEC that CEO Mark Zuckerberg's participation in combat sports could impact the company if he is injured.
How BodyArmor's new zero sugar sports drink sets itself apart from the competition
BodyArmor is kicking off 2024 with another innovative product, this time bringing a zero-sugar sports drink to the table that doesn't have any artificial sweeteners, flavors or colors.
Giants-Eagles to play Christmas Day on FOX
FOX Sports lead NFL analyst Greg Olsen previews the 2023 season including the Christmas Day matchup and London games and discusses Aaron Rodgers' move to the New York Jets.
Mets bring Bloomberg Media CEO to front office
The New York Mets on Monday named Bloomberg Media CEO M. Scott Havens its president of business operations in a front-office bolstering move.
More colleges, universities are adding boozy beverages to stadiums for game day
The University of Kentucky is one Power Five school that will sell alcohol inside their stadium. Notre Dame and Georgia are two that still do not sell to general admission.
UFC's Dana White says Bud Light partnership was not 'determined by money'
UFC president and CEO Dana White told FOX News' Sean Hannity that he's "aligned" with Anheuser-Busch's support for U.S. employees, farmers, and military and first responder families.
LSU star Angel Reese lands deal with Reebok as Shaq takes over: 'It had to be the GOAT'
LSU women's basketball star Angel Reese landed an name, image and likeness deal with Reebok as Shaquille O'Neal's first decision as president of the brand's basketball division.
NHL sees ticket sales surge ahead of 2023-2024 season start
Ticketing platform StubHub's latest data showed a surge in ticket sales ahead of the start of the 2023-2024 NHL season, which kicks off Tuesday at 5:30 p.m. ET.
Riley Gaines out to end the use of 'biological' gender terminology
Using the "biological" prefix when describing gender assumes there's "an un-biological alternative" when there's not, former University of Kentucky swimmer Riley Gaines argues.
Knicks, Rangers owner James Dolan says he doesn't 'really like owning teams'
James Dolan has owned the NBA's New York Knicks and NHL's Rangers since 1997 - however, he admitted in a recent interview that he doesn't "really like owning teams."