Snoop Dogg's 'Gin & Juice' drink brand to sponsor college football bowl game
Rapper Snoop Dogg's spirits brand, Gin & Juice by Dre and Snoop, is sponsoring the Arizona Bowl and will become the first alcohol brand to sponsor a college football bowl game.
Former Patrón execs disrupt vodka category with blue Weber agave spirit typically found in tequila
Weber Ranch Vodka is made with 100% blue Weber agave and has a velvety mouthfeel. It is the first product launched to consumers by Round 2 Spirits.
Americans are drinking less; non-alcoholic brands are saturating shelves: report
Hop Wtr is a non-alcoholic beverage brand based in Los Angeles made of hops. The product hit shelves in 2020 as more Americans became health-conscious.
Derek Jeter, Serena Williams, other all-star athletes join Cincoro Tequila founders, including Michael Jordan
All-star athletes, including Keegan Bradley, Michael Strahan, Derek Jeter, Serena Williams and Dustin Johnson, were announced as co-owners of Cincoro Tequila.
Paralyzed former Rutgers athlete expands bourbon brand into NY, donates $5.20 of every sale to research
Eric LeGrand's bourbon brand is expanding its reach from New Jersey and Kentucky into New York. The brand is donating proceeds from cases sold to paralysis research.
Patrick Mahomes partners with Coors Light on 'Dad Bod' T-shirts for children's charity
Patrick Mahomes teamed up with Coors Light to create "Dad Bod" T-shirts. A portion of the proceeds will go to Mahomes' charity, 15 and the Mahomies Foundation.
Don Julio’s grandson on drawing from family, heritage while kick-starting additive-free tequila brand
Eduardo "Lalo" González's father with the same name founded Don Julio and named the brand after his father. In 2017, González founded a tequila brand and named it after his own father.
Kentucky Derby attendees can store alcohol in their fancy hats thanks to Fireball Whisky's new products
The 2024 Kentucky Derby is nearly here, and Fireball Whisky is offering customers the chance to store its cinnamon whisky in a fascinator or hat. See the unique product.
The history of Chick-fil-A: How a Southern restaurant chain became a culinary icon
Chick-fil-A is a popular fast-food chain recognized for its hospitality and quality. The restaurant has a rich history dating back to its founding in 1967.
Starbucks unveils new cold drink cups with 20% less plastic
Starbucks unveiled a new line of cold drink cups made with less plastic that the company says will reduce 13.5 million pounds of plastic waste annually.
Ultra Right Beer creator recounts trials and tribulations of launching successful brand in 12 days
Conservative Dad's Ultra Right Beer, a brand that launched amid backlash to Bud Light, jumped on a "significant cultural moment" exactly one year ago.
California bars required to offer drug testing devices for drinks this summer
About 2,400 bars and establishments across California will have to provide drug testing devices for sale or at no cost to patrons starting July 1, 2024.
Dunkin' celebrates spring with limited-edition 'Short King' beverage
Dunkin’ is celebrating the start of "Short King Spring" by renaming its small regular iced coffee to "The Short King."
Boy, 12, taken to hospital after he was mistakenly served alcohol at Outback Steakhouse
A 12-year-old boy was rushed to a hospital after he was mistakenly served an alcoholic beverage at an Outback Steakhouse in Michigan and had a reaction.
5 women-owned alcohol brands to get behind during Women's History Month
Women-owned businesses are more common than one might think. Globally, in 2023, 34% of small, medium and large firms were owned by at least one woman.
Company using blockchain technology for peer-to-peer alcohol trading and authentication
Baxus is co-owned by Carrie Kellar and her partner Tzvi Wiesel. The two met when she was the head TA of a database course at Columbia University.
Shirley Leigh-Wood Oakes, partner and CEO of Mezcal Campante on traditional spirits and being a business woman
Mezcal made by Mezcal Campante is from Oaxaca, Mexico. Shirley Leigh-Wood Oakes, partner and CEO, is paving the way for other women in the spirit industry.
Craft beer brewery in NYC sees success in taproom and online sales
Tara Hankinson and LeAnn Darland are the co-founders and co-CEOs of Talea Beer Co., the first and only women-owned brewery in New York City.
Alexandra Dorda-Marcu, founder of Kasama Rum, details what it is to be a woman in the spirits category
Alexandra Dorda-Marcu is the daughter of Tad Dorda, founder of Belvedere and Chopin Vodka. She founded her own spirits brand, Kasama Rum, in 2021.
Coffee in a new light: Chicago business reveals how sparkling coffee is made and how it gives back
Founders of a canned coffee tonic company in Chicago shared how their sparkling cold brew is made and why they're committed to highlighting hardworking coffee farmers around the world.