DRINKS

Heineken's heartwarming social experiment proved fandom creates instant friendships as hundreds of New Yorkers rally to support lonely Liverpool fan Joe.

Keurig Dr Pepper voluntarily recalled 80,640 McCafé decaf K-Cup pods sold in California, Indiana and Nevada after FDA classifies mislabeling as Class II recall due to caffeine error.

Stoli vodka and Kentucky Owl bourbon makers face potential asset liquidation as creditors push to convert Chapter 11 bankruptcy to Chapter 7 proceedings.

McDonald’s plans a 2026 overhaul with new locations, revamped drive-thrus, new menu items and expanded digital, AI, and loyalty tools.

Costco expands non-alcoholic cocktail offerings with Hiyo's new Sunset Party Pack during Dry January. The nationwide launch features an 18-count variety pack for $29.99.

Coca-Cola named Henrique Braun as its new CEO, effective March 2026, replacing James Quincey, who will transition to executive chairman after nine years.

Real American Beer is aiming to fulfill late founder Hulk Hogan's goal of topping Bud Light and other rival brands and is using unique marketing campaigns to do so.

Two-time U.S. Open champion Bryson DeChambeau, a partner of BuckedUp, raved about the company's energy drinks and hydration packets ahead of its Black Friday sale.

TikTok star Christian "The Rizzler" Savasta and AriZona beverages founder Don Vultaggio explain how their drink collaboration began as an April Fools' joke on "The Claman Countdown."

"Bar Rescue" star Jon Taffer expands his restaurant empire with Taffer's Tavern Orlando opening, featuring his signature Browned Butter Bourbon concept.

Samuel Adams brewery collaborated with former New England Patriots star Vince Wilfork to create "Vince Grill-Fork Lager," a limited-edition Vienna-style beer.

John Immesoete, who helped create Bud Light's Real Men of Genius campaign, releases documentary examining how the Dylan Mulvaney fiasco damaged the beer brand.

LeBron James did not reveal anything about his basketball future on Tuesday. Instead, James announced a limited-edition cognac inspired by his crowning gesture.

Longtime UFC announcer Bruce Buffer has officially joined forces with Bud Light as a spokesperson, marking a full-circle moment with the brand’s role as the UFC’s official beer sponsor.

Powerade has launched Power Water, a zero sugar, electrolyte-enhanced flavored water with 50% more electrolytes than leading competitors.