Ecommerce

Nike to cut ties with several big retailers in favor of direct to consumer move

As part of Nike's Consumer Direct Offense strategy, the company will no longer sell to nine major wholesale retail partners including Belk, Dillard’s, Zappos, Boscov’s, Bob’s Stores, Fred Meyer, EBLens, VIM and City Blue, according to a note to investors by Susquehanna Financial Group analyst Sam Poser. 

JOANN Fabrics pivots e-commerce strategy to meet new customer demand

When JOANN Fabrics, the nation’s leading craft and fabric retailer, and its chain of around 865 stores saw a 300-400% increase in demand for mask-making supplies, the company revamped its e-commerce system to keep up with holiday volume orders and prepare for a potential new generation of shoppers.