Ecommerce

Nike to cut ties with several big retailers in favor of direct to consumer move

As part of Nike's Consumer Direct Offense strategy, the company will no longer sell to nine major wholesale retail partners including Belk, Dillard’s, Zappos, Boscov’s, Bob’s Stores, Fred Meyer, EBLens, VIM and City Blue, according to a note to investors by Susquehanna Financial Group analyst Sam Poser.