UFC and IBM reveal AI-powered 'In-Fight Insights' technology ahead of Madison Square Garden event
UFC and IBM launched "In-Fight Insights," its AI-drive live alert platform ahead of UFC 322, analyzing 13.2 million data points to enhance the fan experience.
Stanley Cup champion becomes one of the NHL's biggest business partners with luxury watch business
Former NHL star Mark Streit fulfilled a new dream as his Swiss watch brand NORQAIN becomes the NHL’s first official luxury sports watch partner.
Paige Bueckers lands exclusive memorabilia deal with Fanatics after WNBA Rookie of the Year season
The 2025 WNBA Rookie of the Year Paige Bueckers signed an exclusive memorabilia deal with Fanatics, which covers achievements well beyond her budding pro career.
On Location creates exclusive fan experiences for MSG weekend with UFC title fight, John Cena's 'RAW' farewell
On Location is providing special ticket packages for UFC 322 and WWE’s "Monday Night Raw" in a stacked weekend at Madison Square Garden.
Jillian Michaels calls IOC’s potential ban on transgender athletes a ‘win for women’
Fitness guru Jillian Michaels joins ‘Varney & Co.’ to analyze a report that the International Olympic Committee is considering banning transgender athletes from women’s events.
MLW founder Court Bauer talks tremendous growth of company
Court Bauer, the founder of Major League Wrestling, talks to FOX Business about the growth of the company over the last few years.
Major League Wrestling's Court Bauer dishes on exciting growth, importance of economically friendly events
Major League Wrestling's Court Bauer talked to FOX Business about exciting new ventures for the company and stressed the importance of keeping prices low.
Barstool’s Dave Portnoy considers closing NYC office over Zohran Mamdani’s election win: 'I hate the guy'
Dave Portnoy says he’s considering closing Barstool’s New York City office after Zohran Mamdani’s election, calling him a "communist."
ESPN partners with DraftKings for exclusive sports betting deal after nixing agreement with PENN
ESPN named DraftKings as its new exclusive sportsbook partner soon after cutting ties with PENN Entertainment that marked the end of ESPN Bet.
NWSL, premier women's soccer league, forms advisory board with Eli Manning, Magic Johnson and more investors
The National Women's Soccer League created its first-ever advisory board featuring Eli Manning, Magic Johnson, Ken Griffey Jr. and others to accelerate women's soccer growth.
ESPN, PENN Entertainment end sports betting partnership early in shock announcement
ESPN and PENN Entertainment announced on Thursday that their partnership will be terminated early, months after the NFL acquired a 10% stake in the "worldwide leader in sports."
AI will make us appreciate 'human excellence' more, argues Clay Travis
OutKick founder Clay Travis explains why he predicts sports will become 'more popular' amid the rise of A.I. and discusses his new book on 'The Bottom Line.'
Mike Tyson hopes new business venture could help SNAP enrollees during government shutdown
Mike Tyson said his new business venture, ChaChing’s Price Fighter, could support the 42 million Americans whose SNAP benefits will be reduced on Nov. 1.
Dodgers chairman Mark Walter becomes Lakers' majority owner as sale becomes official
Mark Walter now has majority control of the Los Angeles Lakers after a $10 billion valuation deal, while Jeanie Buss continues to oversee daily operations as the team’s governor.
Anheuser-Busch boosts Folds of Honor with new donations across major sports events for First Responders Day
Anheuser-Busch continued its longtime support of Folds of Honor, donating during major sports events to fund scholarships for families of fallen heroes and first responders.
Brian Kelly's LSU firing: Where will his $54M buyout rank among college football's biggest?
As LSU faces a massive buyout after firing Brian Kelly, the projected $54 million payout could rank among college football's highest ever.
Knicks star Karl-Anthony Towns pulls rare, valuable Cooper Flagg rookie card at Topps NBA launch event
New York Knicks center Karl-Anthony Towns knew right away how much his Topps Basketball card pull could be worth, as he had a rare find during the brand's launch last week.
Adam Silver must resign over NBA’s China and betting scandals: Enes Kanter Freedom
Former NBA player Enes Kanter Freedom joins 'Mornings with Maria' to discuss the arrests of NBA coaches and players in a Mafia-linked betting sting and to call for Commissioner Adam Silver to step down amid the scandal.
Lululemon partners with NFL to launch officially licensed apparel for all 32 teams
Athletic apparel giant lululemon partnered with NFL for its first-ever officially licensed team gear collaboration, launching Oct. 28 through Fanatics.
Trump's New Jersey Generals jacket up for auction
President Donald Trump’s vintage New Jersey Generals jacket, worn during his USFL ownership, went up for auction 40 years after the league’s final game.