College Sports

NIL — name, image and likeness — has allowed college athletes to monetize their personal brands, and LSU has given players like Jayden Daniels the tools to succeed.

The Pac-12 Conference was rocked by the latest wave of college sports realignment when six of its remaining 10 members announced departures for other conferences with better TV deals.

Texas quarterback Arch Manning had his autographed Panini America trading card sell at auction for $102,500 with 100% of the proceeds going to charity.

Texas Longhorns freshman quarterback Arch Manning announced his first name, image and likeness deal (NIL) on Tuesday with Panini America.

Eric LeGrand is teaming up with his alma mater to deliver the first-ever spirits brand partnership with his Eric LeGrand Kentucky Straight Bourbon.

Olivia Dunne is one of the pioneers in the NIL space, and she wants to make sure her fellow female LSU Tigers get their own deals down the road.

LSU star gymnast Olivia Dunne dished on what college athletes should do with their name, image and likeness money. Dunne is one of the highest NIL earners.

Student athlete Macy Petty discusses preserving physical integrity and female progress after the House passes a bill to protect women's sports.

Swimmer Riley Gaines, who tied with transgender athlete Lia Thomas in the NCAA championships last year, criticizes ESPN for spotlighting Thomas for Women's History Month.

The cost of lost worker productivity for employers due to March Madness will reach an eye-popping amount this year, Challenger, Gray & Christmas estimated.

Coors Light Coors-icles are limited-edition, beer-flavored ice pops meant for adults of drinking age. The treat will be available during March Madness.

Pizza Hut is celebrating March Madness with limited-time offerings, including sales of mini basketballs, the restaurant chain announced Wednesday.

Former President Obama's first March Madness bracket after he was re-elected in 2012 is up for auction, and experts believe it can fetch over $20,000.

Law enforcement agents seized fake sports memorabilia that is worth millions. They confiscated more than 600 fake championship rings across four major U.S. pro sports leagues.

The cost of sponsoring a college football bowl game varies widely between those occurring early in the bowl season and the New Year's Six games.

Fanatics worth $31 billion after $700 million investment round. Defies negative market trends caused by inflation and recession worries due to high growth potential.

The impact of FTX's bankruptcy on its involvement in sports has begun. The exchange's logo was removed from the University of California's football field.

The WWE on Tuesday launched the next wave of its recruitment program with the announcement of "WWE Campus Rush" to try to find the next crop of talent.

Bronny James, the son of LeBron James, was one of five basketball players that signed an NIL deal with Nike. The company announced it on Monday.

The Big Ten Conference agreed to a $7 billion media rights deal believed to be the richest ever on an annual basis for a college sports property.