Small Business

It is one of the great ironies of the marketplace; a small business in danger of failure as a result of extreme success. Here is advice on managing cash flow.

Whether it’s a rebranding of the company’s name or logo, the addition of a new product or service or an effort to boost sales, when done right it can help you gain a competitive edge or grow a stagnant enterprise.

The purse strings are opening up, and the laws of supply and demand are working in favor of small business owners looking for capital in 2014.

Here are Entrepreneur.com's picks for top 10 marketing trends to keep an eye on in 2014, and advice on how to make them work for your business.  

Small business loan approval rates at big banks were up 20% in February from a year ago. Here is the good news.

No matter how attractive the product, a plan to make money in consumer goods must have the following three components.

A compelling testimonial, if used correctly, can turn a window shopper into a loyal customer. And the same goes for online shoppers. Here is what you need to know.

Whether your logo is red and intense, yellow and joyful or black and mysterious, its colors are announcing something to the customer. As you create the perfect logo, be sure to pay attention to the color messages you're sending.

Web design trends come and go every year, and it’s important for designers and business owners to keep up with them in order to stay up-to-date and avoid having an outdated website. Here are the three key concepts to embrace this year.

Effective content marketing is more than just writing great content and launching it into digital orbit. It’s about learning, measuring, analyzing and modifying your approach to fine-tune your tactics and get more results.

How and where teens today are spending their money – and yes, they have some to spend -- presents a big opportunity for small restaurants or aspiring restaurant owners.

It is hard to send in a big check to the IRS if you are struggling to make your payroll. So what to do next? Here are three tips.

Most of your time should be spent building relationships with your target audience, including your current users or customers. Make sure you listen to this group.

Here are a few simple bits of advice to help you improve your sales skills and get better at sales today.

How to keep your customers thinking about your business.

The time to think about pursuing investors is long before your company’s bank account is near empty. Here is why.

On Thursday, Secretary of Commerce Penny Pritzker will join Revolution CEO Steve Case in Cincinnati, one of the four stops on the “Rise of the Rest” road tour.

Six months after its launch, Twitter’s Vine video-sharing app is already a force to be reckoned with in the world of social media. And super-users are cashing in, turning hundreds of thousands of followers into lucrative deals with major companies like Lowe’s and Virgin Mobile.

Some entrepreneurs may think that unique and never-before-seen products are the only ones that will succeed, but an innovative new solution to an old problem may outsell even the most hyped-up novelty item.

Here are four of Entrepreneur.com's favorite tech tools to spruce up your home office -- and your workflow, too.