Small Business

For the last 20 years, family-run outdoor apparel maker Free Country has been in the business of outfitting adventure-seeking, outdoorsy types with a product line based on having fun.

‘Powerful Yogurt’ is an all-natural, nonfat, protein-packed Greek yogurt for buff and regular dudes alike looking to build muscle, burn fat and “find [their] inner abs.” Marketing gold, or risky business?

Salespeople, it’s time to start hearing the sleigh bells! Here are six ways to bring home more bacon just in time for the holidays.

Here are a few marketing strategies that have been instrumental to the success of Etsy and its stores, as well some helpful suggestions on how you can utilize these strategies in your own ecommerce marketing efforts.

Here are tips for making sure your pitch emails get noticed, and opened.

You are beyond busy running your business. But when it comes to brand building, you have to make time.

Don’t toil away at perfecting ancient methodologies while innovative upstarts eat your market share.

You can be a great marketer. You can work smarter, not harder while helping more prospects and producing more quality work. Here are 11 steps to getting your marketing plan on the road to success.

If you are planning on offering free or substantially discounted items, first consider the following.

Blabbermouth-communication will result in most people completely tuning your ads out – it’s just too much to digest at one time.

Before your business gets a bad rap, or worse yet faces a wrongful termination lawsuit, consider these four tips from small-business experts.

Here are 4 smart moves to make now to guarantee a happy and profitable New Year for your business.

Here are 10 ideas you can use to reach a wider audience online, increase traffic to your site and boost sales.

According to a recent study, each one of the more than 2.5 billion daily Internet users are “consumers wired with a certain digital ‘DNA.’” Here’s what you need to know.

Some of the most powerful business strategies and concepts come from marketing. And they can be applied to any individual, product or company. Here are seven to live by.

The first steps to uncovering your marketing strategy involve delving into questions like: What makes you unique? What’s cool, engaging or exhilarating about your industry?

Move over high-paid sales team. You might be surprised to learn who could be your new top seller.

After months and months of debate, health care reform was ushered in this week.

There will be many instances when you don’t have a lot of time to grab someone’s attention. That’s why you need to be able to summarize the benefit of your business idea in a single, powerful sentence. Here are three tips.

'No' might not mean ‘yes,’ but it can be valuable feedback to learn from. Here’s what to do with it.