Small Business

Startups: Finding The Right Blend of Optimism and Realism

Almost seven years ago, online advertising startup Right Media was bought by Yahoo for a then-record $850 million. The company’s co-founder and former CEO, Mike Walrath, could have stopped there, but instead the now 39-year-old Connecticut native dove deeper into the world of entrepreneurship, with an estimated seventy diversified investments today.

5 Attributes to Look for in High-Performing Employees

With so much attention paid to innovations and disruptive business models in the venture capital and startup world, it can be easy to overlook the vital importance of great people. Here are five key attributes to look for in job candidates.

How to Write a Business Plan

A well-written business plan can mean the difference between success and failure -- not only when it comes to securing capital, but also as it relates to actually running your company. What should the plan include? Here is a checklist.

The Steve Jobs Way to Motivate Employees

Here is how Mark Zuckerberg, Larry Page and other tech visionaries manage to build a cult-like culture of people that love their work and truly believe they can make a dent in the universe.

5 Ways to Market Your Startup on a Dime

It is important for every founding team to be thinking about how to market in efficient, low-cost ways, as it is incredibly challenging to build a long-term sustainable business on paid marketing alone. 

3 Things to Know About Online Marketing

I’ve found that having a bit of online ad-knowledge can help guide a poorly performing campaign in the right direction. Here are a few things you should know.

3 Alternatives to Alternative Lending

Cash advance loans may seem attractive to small business owners who want to secure funding in a short amount of time and pay it back in installments that come out of future sales. But it’ll cost you. Here are some other options to consider.

Small-Business Lending 5 Years After Lehman

The halcyon days of startup funding may never return. However, the outlook for small-business lending is brighter now than at any other time in the past few years. This is good news in the post-recession era.

What Are People Saying About You Online?

Since reputation is everything, particularly for small businesses, it only takes one negative review to see the business suffer if not fail altogether. Here’s ways to protect your online reputation.

Crowd Funding Is Not New, but Crowdfunding Is

Now with crowdfunding, the Internet simultaneously facilitates and disrupts our experiences with what I call the Four Cs of Modern Society: Connect, Communicate, Communities and Commerce.