How to 'Listen In' to Workforce 2.0
New hires just entering the workforce may become a solution for struggling companies. So you may want to give them your ear.
Small Business Struggle to Keep Up with Regulations
Across the country, businesses in tight-knit communities are attempting to cope with a barrage of taxes and regulations that sometimes do more harm than good.
4 Lessons Entrepreneurs Can Learn from Peyton Manning
Here are just four of the lessons that entrepreneurs can learn from Peyton Manning.
Want to Be a Better Manager? Get a Dog.
Instead of getting a coach, try getting a dog and a trainer. You’ll be amazed what you learn.
NFIB: Small-Business Optimism Hits Highest Level in Over 6 Years
Small businesses are feeling more positive than they have since September 2007, according to the latest index from the National Federation of Independent Business.
Small Merchants Applaud Wanelo, Shopify Partnership
Wanelo and Shopify partner up to further help level the playing field for independent stores with big brands on the e-commerce discovery platform.
Small-Business Optimism Index Drops After 3 Months of Gains
According to the National Federation of Independent Business, spending growth and sales expectations were weak in June.
5 Presentation Lessons From Apple's New Rock Star
Apple is giving one vice president more time on stage and he’s the most compelling business presenter I’ve seen in a long time. Here's why.
Consumers Respond to Real-Time Marketing Campaigns
Anyone not sold on the merits of real-time marketing should look no further than this year's Super Bowl. A simple tweet by Oreo during the 34-minute blackout in the Mercedes-Benz Super Dome ended up generating a flurry of positive publicity for the company.
Snowed In? 6 Apps That Will Keep Your Business Running
Business doesn't stop just because you're snowed in.
What Spammers Know About Marketing That You Do Not
Despite what you’ve felt or heard, know that email marketing is still king; it doesn't matter if you are sending a large email blast, attempting to track down an individual sales lead or offering customer support.
Therapy at Work? Bosses Say Yes
Bosses who help their employees deal with emotional problems shouldn't expect much gratitude or loyalty for their efforts, new research shows.
5 Ways to Leverage Your 'Competition'
With a simple shift of perspective, you can stop being intimidated by your competitors and instead get leverage from their success. Here are five ways to do it.
What Can Kill an Excellent Marketing Strategy
As you run your small business, know that marketing and operations perform like relay race partners – there’s a handoff that happens. No matter how efficient a runner, the other has the ability to ruin the final outcome.
Is Your Business Ready for 2014?
January is a good time to stop and reevaluate your successes and disappointments during the previous year. Here are ten questions to ask yourself.
How Incorporating Your Business Can Pay
One way to greatly increase the chances of securing investment capital is to incorporate.
Small Business Saturday Connects Etsy Sellers with Local Shops
Small Business Saturday has become part of the Thanksgiving holiday shopping weekend, as a way to help local shops compete against the big-name Black Friday and Cyber Monday giants.
What You Need to Know About Branding
I obviously cannot unpack the minutia of brand building in a short article, but I can provide three building blocks that will serve as a foundation for your business' strategy.
From the Wrapper to the Ingredients, Transparency is Critical
Full transcript of an interview with KIND Healthy Snacks CEO Daniel Lubetzky
Abercrombie & Fitch CEO’s Big, Fat Marketing Mistake?
Recently, Abercrombie & Fitch CEO Mark Jeffries said that his company was only for the “cool kids” – and not for “fat people.” Entrepreneur.com asks -- emotions aside -- whether this could actually be a smart marketing campaign.



















