Small Business

Consumers Respond to Real-Time Marketing Campaigns

Anyone not sold on the merits of real-time marketing should look no further than this year's Super Bowl.  A simple tweet by Oreo during the 34-minute blackout in the Mercedes-Benz Super Dome ended up generating a flurry of positive publicity for the company.

What Spammers Know About Marketing That You Do Not

Despite what you’ve felt or heard, know that email marketing is still king; it doesn't matter if you are sending a large email blast, attempting to track down an individual sales lead or offering customer support.

Therapy at Work? Bosses Say Yes

Bosses who help their employees deal with emotional problems shouldn't expect much gratitude or loyalty for their efforts, new research shows.

5 Ways to Leverage Your 'Competition'

With a simple shift of perspective, you can stop being intimidated by your competitors and instead get leverage from their success. Here are five ways to do it.

What Can Kill an Excellent Marketing Strategy

As you run your small business, know that marketing and operations perform like relay race partners – there’s a handoff that happens. No matter how efficient a runner, the other has the ability to ruin the final outcome.

Is Your Business Ready for 2014?

January is a good time to stop and reevaluate your successes and disappointments during the previous year. Here are ten questions to ask yourself.

What You Need to Know About Branding

I obviously cannot unpack the minutia of brand building in a short article, but I can provide three building blocks that will serve as a foundation for your business' strategy.

Abercrombie & Fitch CEO’s Big, Fat Marketing Mistake?

Recently, Abercrombie & Fitch CEO Mark Jeffries said that his company was only for the “cool kids” – and not for “fat people.”  Entrepreneur.com asks -- emotions aside -- whether this could actually be a smart marketing campaign.