Small Business

What Spammers Know About Marketing That You Do Not

Despite what you’ve felt or heard, know that email marketing is still king; it doesn't matter if you are sending a large email blast, attempting to track down an individual sales lead or offering customer support.

Therapy at Work? Bosses Say Yes

Bosses who help their employees deal with emotional problems shouldn't expect much gratitude or loyalty for their efforts, new research shows.

5 Ways to Leverage Your 'Competition'

With a simple shift of perspective, you can stop being intimidated by your competitors and instead get leverage from their success. Here are five ways to do it.

What Can Kill an Excellent Marketing Strategy

As you run your small business, know that marketing and operations perform like relay race partners – there’s a handoff that happens. No matter how efficient a runner, the other has the ability to ruin the final outcome.

Is Your Business Ready for 2014?

January is a good time to stop and reevaluate your successes and disappointments during the previous year. Here are ten questions to ask yourself.

What You Need to Know About Branding

I obviously cannot unpack the minutia of brand building in a short article, but I can provide three building blocks that will serve as a foundation for your business' strategy.

Abercrombie & Fitch CEO’s Big, Fat Marketing Mistake?

Recently, Abercrombie & Fitch CEO Mark Jeffries said that his company was only for the “cool kids” – and not for “fat people.”  Entrepreneur.com asks -- emotions aside -- whether this could actually be a smart marketing campaign.

5 Reasons for the Return of SMB Lending

As the U.S. economy improved in the past year, banks opened the spigots again, and according to a new SBA report, small business lending is beginning to approach the 2008 record level.

How to Get a Business Loan With Bad Credit

Many banks are not willing to provide capital to small business owners who have below average credit scores. Here are some lenders willing to work with lower credit scores, as well as tips to improve your grade.

How Tech Is Boosting SMB Lending

In 2012, credit unions and alternative lenders were the story in small business lending. In recent months, this has changed. 

What’s Your 2014 Growth Strategy?

Is a lack of capital or staff holding you back from achieving your business goals? Putting your dreams on hold isn’t the only choice. Here are some options to consider.

New Guide to Help With Financial Reporting

The American Institute of CPAs (AICPA) releases new framework for small- and medium-sized businesses to provide simpler, more cost-effective and relevant guidelines for financial statements.

A Look at the JOBS Act, One Year Later

On April 5, the Jumpstart Our Business Startups Act will celebrate its one-year anniversary, though many of its policies have yet to be put in place.