Abercrombie & Fitch CEO’s Big, Fat Marketing Mistake?

Recently, Abercrombie & Fitch CEO Mark Jeffries said that his company was only for the “cool kids” – and not for “fat people.”  Entrepreneur.com asks -- emotions aside -- whether this could actually be a smart marketing campaign.

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A big, fat marketing mistake? Abercrombie & Fitch CEO Mark Jeffries recently made comments about his brand not being for “fat people." Emotions aside, Entrepreneur.com looks at whether this could be a savvy marketing move for the retailer.