Small Business

Warning: USB Malware Code Unleashed

Think malware can only come from the Web, malicious emails and corrupt files? If you depend on USB flash drives for your business, listen up about another threat: A new USB malware is on the loose. And it can cause ultimate digital destruction.

4 Critical Mistakes to Avoid When Hiring Gen Y

If employers think Generation Y workers will respond to the same old tactics they used in years past, they may want to think again: Millennials aren't always the easiest to recruit.

Unlimited Time Off Comes with a Cost

Netflix, Glassdoor, Zynga and, as of last month, Virgin Group are among the giants of the corporate world who offer their employees unlimited vacation time. For most people, this sounds like a dream come true.

5 E-Commerce Trends to Look for in 2014

As new online sales platforms and Web design tools continue to emerge, becoming an e-commerce entrepreneur is an increasingly attainable dream for many aspiring business owners. While just about anyone can launch an online business, it takes a dedicated salesperson to actually succeed, and that means staying on top of current marketplace trends.

How to Tell Whether Your Idea Is Worth Investing In

For most people, inventing a new product is foreign territory. There are multiple steps (and costs!) involved in bringing an idea to life — like market research, product design and prototyping, patent and legal fees and marketing, just to name a few.

6 Tips for Increasing Word-of-Mouth Referrals

Especially when starting out, word-of-mouth referrals are the most effective way to grow your business. Even in high-tech companies, having a couple hundred evangelists who can’t live without your product and will spread the word is incredibly important.

Content Marketing Lagging? Avoid These 4 Mistakes

Over the last few years, every brand has had to become a content marketer. Whether it's posting regular social media updates or running a full-on blog, the digital age has brought with it a demand for consistent, high-quality online content.

The Secret to Happy Customers

As a small business owner today, it’s easy to get caught up in technology that you forget your biggest advantage as a small business: you and your staff.

Big Data vs. CRM: How Can They Help Small Business?

Big Data is everywhere. Whether it comes from the Web, business applications or deep inside machine logs, Big Data is helping all types of businesses grow as they become more strategic and profitable.