Small Business

Report: BuzzFeed Looking to Raise $200 Million

BuzzFeed, the news site known for its viral content, is reportedly in the process of raising a financing round of about $200 million, according to VentureBeat. That amount would bring BuzzFeed’s total venture capital raised to about $250 million.

$3,000 Social Media Wedding Concierges the New Must-Have?

At New York City’s W Hotels, brides- and grooms-to-be can now spend $3,000 to get expert social media help for their wedding. While the price tag may be shocking, wedding industry pros say this service may soon become standard.

Small Business Guide to Internet Sales Tax

Comprehending sales tax law is a lot like trying to understand the dinner table conversation at the mad hatter’s tea party. Sales tax law varies from state to state, and each industry has a special set of tax rules it needs to follow.

Four Ways to Provide Value Rather Than Sell

After raising millions of dollars and selling services to countless Fortune 500 companies, I have come to grips with the fact that not only am I a salesperson, but I am also pretty good at it. These are a few tips that have helped me embrace selling.

When Consumers Rebel: How Targeted Marketing Can Backfire

"Choosy moms" have long been persuaded to buy Jif peanut butter. But a new study suggests that brands can take this kind of targeted identity marketing too far and, in the process, isolate the very demographics they wish to woo.