Small Business

Small Business Guide to Internet Sales Tax

Comprehending sales tax law is a lot like trying to understand the dinner table conversation at the mad hatter’s tea party. Sales tax law varies from state to state, and each industry has a special set of tax rules it needs to follow.

Four Ways to Provide Value Rather Than Sell

After raising millions of dollars and selling services to countless Fortune 500 companies, I have come to grips with the fact that not only am I a salesperson, but I am also pretty good at it. These are a few tips that have helped me embrace selling.

When Consumers Rebel: How Targeted Marketing Can Backfire

"Choosy moms" have long been persuaded to buy Jif peanut butter. But a new study suggests that brands can take this kind of targeted identity marketing too far and, in the process, isolate the very demographics they wish to woo.

Most Small Business Owners Already Pay Above Minimum Wage

Where do small business owners stand on minimum wage? According to this year's Small Business Success Study by insurance company The Hartford, the majority are in favor of increasing it, and many already pay their employees more than the minimum.

Businesses Still Have Hiring on Hold

Until business conditions stabilize, many private companies are delaying hiring full-time staffers, instead relying on temp workers to grow their businesses.

Digital Marketing Strategy: Things Are Looking Up for 2015

For years, marketers have slowly dipped their toes in the water of digital marketing. They’ve fought against a difficult-to-pin-down ROI, bosses who didn’t “get” social media or blogging, and a deluge of data they didn’t know how to analyze. 

The 25 Best Workplaces in the World

Of 6,200 companies across the globe boasting 11.9 million total employees, Google has been named 2014’s best workplace in the world.