Cracker Barrel scraps new logo design, keeps 'Old Timer' after listening to customers
Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old Timer" branding after removing Uncle Herschel.
White House trolls Cracker Barrel with its own redesigned logo: 'Go woke, go broke'
Trump urges Cracker Barrel to restore old logo as White House creates parody design replacing Uncle Herschel with president in wooden chair.
Nike announces Caitlin Clark as its newest signature athlete
Nike Basketball announced on Monday that Indiana Fever superstar Caitlin Clark is their newest signature athlete, and that her shoe will debut in 2026.
Cracker Barrel's logo backlash: The cost of major branding mistakes
Cracker Barrel issues statement acknowledging customer concerns over its new logo while defending core values of hard work, family and homestyle food.
Elon Musk's xAI sues Apple, OpenAI over AI competition and App Store rankings
Elon Musk's xAI filed a lawsuit against Apple and OpenAI in federal court, alleging the companies conspired to prevent competition in the market for artificial intelligence tools.
Trump declares Cracker Barrel should bring back old logo
President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.
Trump admin weighing equity stakes in US defense firms, Lutnick says
The Trump administration is considering taking equity stakes in U.S. defense contractors, Commerce Secretary Howard Lutnick said during an interview on Tuesday.
Cracker Barrel’s CEO dismissed warnings from a top investor who called the rebranding ‘obvious folly’
SEC filings reveal that investor Sardar Biglari warned CEO Julie Felss Masino and her board at least four times the company was in “crisis."
Cracker Barrel's statement on logo backlash gets 'cooked' by online comments
Cracker Barrel’s statement admitting that it “could’ve done a better job" in rolling out its new logo sparked more backlash in the wake of its redesign.
Cracker Barrel loses $143 million in market value after woke brand fiasco
Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only design, alienating core customers
Why the Cracker Barrel logo change triggered an 'emotional shockwave'
Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and explaining why some rebrands trigger emotional reactions
Cracker Barrel board member under fire for DEI background after restaurant ditches traditional logo
Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain changes its logo and interior.
Cracker Barrel admits it 'could've done a better job' after new logo backlash
Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.
Waymo lands first permit to test self-driving cars in New York City
Waymo, one of the best-known companies for autonomous vehicles, has secured the first permit to test self-driving cars in New York City as the robotaxi race heats up, city officials announced Friday.
Southwest rolls out new conditions for plus-size passenger refunds
Plus-size travelers must buy extra seats on Southwest flights with assigned seating, with refunds only available if flights depart with open seats.
Ice cream sold at Walmarts across 16 states recalled due to undeclared allergen
Blue Bell voluntarily recalls ice cream distributed across 16 states after employee discovers labeling error with undeclared nuts in Moo-llennium Crunch.
Disney prepares to open new 'immersive' themed tavern and reservations are already sold out for months
Disney's new pirate-themed The Beak and Barrel features specialty drinks, themed food, and immersive Pirates of the Caribbean storytelling experiences.
New Cracker Barrel logo sparks backlash as ex-longtime worker says it erodes nostalgia
Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.
Cracker Barrel backlash: Americans 'sick of having our culture and heritage stripped from us,’ Starbuck says
Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.
Cracker Barrel joins Bud Light, Target in branding backfires
Cracker Barrel joins Target, Bud Light and other companies facing public outcry over corporate decisions as its new logo change triggers investor unease.



















