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Pluto Golf releases the "Play the Slice Collection" with Captain Morgan Sliced, embracing golf's infamous ball trajectory through bold black, white and purple apparel.

Southwest Airlines becomes the first carrier to fly a Boeing 737 Max 8 with new secondary flight deck barriers designed to prevent cockpit intrusions.

SpaceX's latest Starlink mission adds 28 broadband internet satellites to the constellation that provides internet access to 140 countries worldwide.

Cracker Barrel's logo flip-flop sparked a nationwide conversation about the importance of understanding the brand and its core customers.

Major pharmacy chains scale back updated COVID-19 vaccine distribution in more than a dozen states after feds limit shots to vulnerable populations only.

The FDA is warning consumers that it has expanded its shrimp recall to include two more products as fears over possible radioactive contamination grow.

The Cracker Barrel chief executive remained silent about the company's logo backtrack when approached by reporters during her first public appearance since the controversy.

The Cracker Barrel rebrand controversy reached 93-year-old co-founder Tommy Lowe, who urged current CEO Julie Masino to "keep it country."

Cracker Barrel eliminated its Pride page and LGBTQ business groups after facing scrutiny, marking a shift from previous pro-LGBT stances.

Customers in Lebanon, Tennessee, weigh in on Cracker Barrel's decision to keep its long-standing "Old Timer" logo and scrap the new text-only design that led to strong backlash.

Texas AG Ken Paxton's suit claims three asset managers broke antitrust laws by using stock holdings to pressure coal firms to cut output, though divestment could curb production.

Cracker Barrel has quietly removed the Pride page from the company's website after facing heavy public backlash over its rebranding efforts.

Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a corporate transformation project.

Restaurant chain Cracker Barrel reverses controversial logo rebrand after losing $143 million in market value and facing widespread public backlash from customers.

Cracker Barrel reversed course on the rebrand of its corporate logo amid a viral controversy, which has prompted calls for the company's CEO to be fired or resign.

Shares of restaurant chain Cracker Barrel climbed on Wednesday morning after the company said it would scrap its new logo after receiving negative customer feedback.

Conservative activists celebrated as Cracker Barrel scrapped its simplified logo redesign and restores the beloved "Old Timer" character after social media outcry.

Steak 'n Shake launches social media campaign against Cracker Barrel with MAGA-style hats calling for CEO firing amid rebranding backlash from customers.