Toys

Goldfish and Hello Kitty collaborated to release a limited edition flavored cracker ahead of the popular kitten brand's 50th anniversary celebration in 2024.

Mattel Inc. is looking to capitalize on another popular doll brand as it works to bring American Girl to the silver screen. It announced the upcoming project on Wednesday.

The "Barbie x Mariah Carey Holiday Celebration Doll," inspired by the fashions of singer Mariah Carey, sold out completely the day it was released. Here's the latest.

Smart toys are becoming more common, and an increase in concerns about them spying on children has coincided with that, according to a new report from the U.S. PIRG Education Fund.

Buffalo Games recalled its "Chuckle & Roar Ultimate Water Beads Activity Kits" on Thursday, September 14, after the death of an infant who accidentally swallowed a water bead.

The 'Barbie' movie with Margo Robbie has experienced major success in the weeks since its debut - and it could prove a financial boon for Mattel, the company that owns the brand.

Lego recently expanded its lineup of building sets, something that could help the company, which already makes billions each year, see further growth in its bottom line.

The star-studded, upcoming "Barbie" film has brought the Mattel-owned brand front and center. It has generated at least $1 billion in gross billings or sales each of the last five years.

Squishmallows, the best-selling plush toys by Jazwares, are coming to McDonald's Happy Meals this spring in collaboration with Universal Music Group.

A Houston, Texas, mom has built a sensory play empire after her daughter struggled with Childhood Apraxia of Speech. The brand, Young Wild & Friedman, continues to grow.

A "Star Wars" memorabilia collection was sold at auction in England for nearly $350,000. Some collectible toy figures sold at more than 10 times their pre-sale estimate.

Toy company Mattel announced the release of a new Barbie doll with physical characteristics and accessories inspired by the Down syndrome community.

Klaus Teuber, the creator of the popular board game Catan, in which players build settlements on an island, has died at the age of 70, his family says.

The Woobles, a crochet kit business based in North Carolina, is looking to expand further after a blockbuster 12 months for the company, including a "Shark Tank" appearance and licensing deals.

New Jersey-based company Epoch Everlasting Play LLC recalled more than 3.2 million of its Calico Critters flocked animal figures and sets because the accessories pose a choking hazard.

Lego has beaten out Mattel and Hasbro to become the world's largest toy company. The dutch brick maker has used pop culture and media to maintain excitement.

A collection of Disney-themed vinyl figurines are being recalled because their detachable body parts pose a choking hazard to children.

Mattel revealed on Monday that Barney will make a return as part of the company doing a "comprehensive revitalization" of the purple dinosaur's franchise.

Rubik's Cube launched their first-ever 100% recycled cube for purchase. Manufactured by Spin Master, the model is a part of their sustainability initiative to be more eco-friendly.

Food banks and toy drives in the U.S. are in need of holiday donations as many struggle to keep up with rising demand while inflation takes a toll on organizations and families.