Sports

The already well-known basketball star will benefit from new rules letting players profit from their name, image and likeness

Simone Biles received support from her sponsor Athleta following her withdrawal from the gymnastics team final at the 2021 Tokyo Olympics on Tuesday.

The founder of a new name, image and likeness (NIL) advisory firm says educating student-athletes is the "most critical" piece to success in the uncharted industry, telling FOX Business that players need to learn financial literacy, an understanding of social media, content creation and taxes.

U.S. Olympic hurdler Christina Clemons has officially partnered up with Doritos after qualifying for the Olympics last month while wearing earrings of the popular American snack brand’s cool ranch chips.

NFL great Joe Theisman isn’t against college athletes being able to monetize their name and likeness, but he calls it a “slippery slope” that will have serious implications unless the NCAA figures out a good system for it.

The NBA will participate in an international trade expo in South China this year as the league and Communist leaders look to rebuild ties following a pro-democracy tweet from a team executive that outraged Beijing, according to Chinese state media.

Austin’s first-ever professional sports team kicked off its debut to major league soccer last weekend. Although Austin FC may have fell in a loss to Los Angeles FC, things are looking up for the new football club and the local community. In a city still trying to recover from the tough economic impact of the coronavirus pandemic, this football club brings a new hope for many businesses in the community.

Vanessa Bryant and Kobe Bryant’s estate decided not to extend their partnership with Nike which expired earlier this month due to several differences between the two sides, reports say.

Dan Bongino and Steven Mosher discussed human rights violations in China on "Watters’ World" Saturday, noting that the Biden Administration and corporations like Coca-Cola and Delta Airlines criticize Georgia for its new election law, but give the Chinese Communist Party a pass.