Cracker Barrel

Customers in Lebanon, Tennessee, weigh in on Cracker Barrel's decision to keep its long-standing "Old Timer" logo and scrap the new text-only design that led to strong backlash.

Cracker Barrel has quietly removed the Pride page from the company's website after facing heavy public backlash over its rebranding efforts.

Cracker Barrel is facing financial challenges with mixed sales results and tariff pressures as its CEO moves forward with a corporate transformation project.

Restaurant chain Cracker Barrel reverses controversial logo rebrand after losing $143 million in market value and facing widespread public backlash from customers.

Cracker Barrel reversed course on the rebrand of its corporate logo amid a viral controversy, which has prompted calls for the company's CEO to be fired or resign.

Shares of restaurant chain Cracker Barrel climbed on Wednesday morning after the company said it would scrap its new logo after receiving negative customer feedback.

Conservative activists celebrated as Cracker Barrel scrapped its simplified logo redesign and restores the beloved "Old Timer" character after social media outcry.

Steak 'n Shake launches social media campaign against Cracker Barrel with MAGA-style hats calling for CEO firing amid rebranding backlash from customers.

Restaurant chain Cracker Barrel abandons new logo following customer complaints and stock decline, restoring iconic "Old Timer" branding after removing Uncle Herschel.

Trump urges Cracker Barrel to restore old logo as White House creates parody design replacing Uncle Herschel with president in wooden chair.

Cracker Barrel issues statement acknowledging customer concerns over its new logo while defending core values of hard work, family and homestyle food.

President Donald Trump said Cracker Barrel "should go back to the old logo" and that the restaurant chain should admit they made a mistake in changing it.

SEC filings reveal that investor Sardar Biglari warned CEO Julie Felss Masino and her board at least four times the company was in “crisis."

Cracker Barrel’s statement admitting that it “could’ve done a better job" in rolling out its new logo sparked more backlash in the wake of its redesign.

Cracker Barrel stock falls over 10% after logo change sparked customer outrage by nixing Uncle Herschel figure for tex-only design, alienating core customers

Marketing experts analyze Cracker Barrel's logo controversy, comparing it to Aunt Jemima and Uncle Ben's changes and explaining why some rebrands trigger emotional reactions

Gilbert Davila, a Cracker Barrel board member and former Disney diversity executive, faces heat after the restaurant chain changes its logo and interior.

Southern restaurant chain Cracker Barrel admitted the launch of it's new text-only logo didn't quite go as planned. The restaurant admitted it “could’ve done a better job" after intense backlash.

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the cardinal branding sins" when changing its logo.

Conservative activist Robby Starbuck criticized Cracker Barrel's rebranding efforts and corporate policies, claiming the chain is rejecting its traditional customer base.