Columns

Don’t Go to Work Without Your Passion

We talk about passion all the time, but few of us apply it to our job. And for business leaders, it could make all the difference in the workplace.

How to Write a Business Plan

A well-written business plan can mean the difference between success and failure -- not only when it comes to securing capital, but also as it relates to actually running your company. What should the plan include? Here is a checklist.

3 Things to Know About Online Marketing

I’ve found that having a bit of online ad-knowledge can help guide a poorly performing campaign in the right direction. Here are a few things you should know.

What Are People Saying About You Online?

Since reputation is everything, particularly for small businesses, it only takes one negative review to see the business suffer if not fail altogether. Here’s ways to protect your online reputation.

Crowd Funding Is Not New, but Crowdfunding Is

Now with crowdfunding, the Internet simultaneously facilitates and disrupts our experiences with what I call the Four Cs of Modern Society: Connect, Communicate, Communities and Commerce. 

What Your Customers Really Want

If you’re whining to yourself that it takes more time than you’ve got to put more attention on customer service, think how much energy you put into finding new customers. 

5 Ways to Grow Your Business in 2014

When trying to grow a business, a common misstep is to focus on gaining new business, but the secret may actually be right before your eyes. Focusing on what you already have – internal staff and external customers – may be the key to success. 

'Upcycling' Trend Turns Trash Into Treasure

There’s a new trend sweeping through small business. It’s called "upcycling," and it’s saving the consumers money and helping small businesses gain an edge in the market.