Ryan Morik

The New York Yankees have announced a partnership with Polymarket, naming the platform the team's official prediction market partner as the club gears up for its postseason push.

The Carolina Panthers and Bank of America have agreed to a long-term naming rights extension, paired with more than $1.3 billion in stadium renovations and enhancements.

The Golden State Warriors are making history with a reported record-setting jersey sponsorship from Iren worth more than $50 million per year, the largest deal of its kind in North America.

Demand for Fanatics' New York Knicks championship merchandise has surged, with sales reaching record levels following the team's first NBA title since 1973.

Five Iron Golf unveiled a new tournament platform featuring cash-prize simulator competitions, live leaderboards and multiple formats for golfers nationwide.

Fanatics and American Express announced a new partnership on Wednesday that allows Amex cardholders to engage more deeply with their sports fandom while earning Fanatics rewards.

FIFA partnered with Fanatics for an exclusive collectibles deal that includes trading cards, debut patches and digital items, ending its decades-long relationship with Panini.

Jameis Winston is emphasizing style and cultural identity during the World Cup after Lids rolled out its “Wear Many Caps" campaign celebrating fans and global soccer pride.

UFC unveiled its Bud Light Summer Series, beginning in Newark and expanding nationwide, setting the stage for one of the promotion’s biggest summers ever.