Ryan Morik

Fanatics will serve as FIFA’s onsite retail partner for the 2026 World Cup, delivering custom fan experiences and official merchandise across all 16 host cities in North America.

Anti Fund, Jake Paul’s venture capital firm, closed an oversubscribed $30 million fund backing OpenAI and Physical Intelligence — and Logan Paul has joined as a partner.

Two-time U.S. Open champion Bryson DeChambeau, a partner of BuckedUp, raved about the company's energy drinks and hydration packets ahead of its Black Friday sale.

MLB struck a new media rights deal with ESPN, NBC and Netflix, bringing games back to NBC and live baseball to Netflix for the first time.

DraftKings partnered with VetsinTech to honor military veterans at NFL games during "Salute to Service" month, providing special experiences while supporting career transitions.

NBA star Stephen Curry parted ways with Under Armour after 13 years to focus on developing his own Curry Brand, marking a major shift in his career.

Former NHL star Mark Streit fulfilled a new dream as his Swiss watch brand NORQAIN becomes the NHL’s first official luxury sports watch partner.

On Location is providing special ticket packages for UFC 322 and WWE’s "Monday Night Raw" in a stacked weekend at Madison Square Garden.

ESPN named DraftKings as its new exclusive sportsbook partner soon after cutting ties with PENN Entertainment that marked the end of ESPN Bet.