Ryan Morik

FIFA partnered with Fanatics for an exclusive collectibles deal that includes trading cards, debut patches and digital items, ending its decades-long relationship with Panini.

Jameis Winston is emphasizing style and cultural identity during the World Cup after Lids rolled out its “Wear Many Caps" campaign celebrating fans and global soccer pride.

UFC unveiled its Bud Light Summer Series, beginning in Newark and expanding nationwide, setting the stage for one of the promotion’s biggest summers ever.

Golf District is bringing a modern solution for selling tee times to market, helping golfers offload unused reservations and reducing lost revenue for courses.

Garage Beer teamed up with Malbon Golf for a Masters week activation, bringing light beer, style and community-driven experiences to modern golf culture.

Chicago Bears quarterback Caleb Williams and Basketball Hall of Famer George Gervin are in a trademark dispute over the "Iceman" nickname, which Gervin claims he has used since 1979.

Sports loyalty app Wunderfan rewards fans for their passion, offering points for watching games, buying tickets and joining sports discussions.

StubHub's new HerSportsHub platform comes after women's sports ticket demand surged 360% for WNBA and 150% for NWSL following the 2024 Paris Olympics.

To mark 30 years, Raising Cane’s hosted celebrities, athletes and influencers in San Francisco during Super Bowl week, blending football, pop culture and brand-building events.