Sports

NASCAR and Comcast, a second-year title sponsor, are going at full-speed to energize the XFINITY Series.

Nike ended its sponsorship deal with Pacquiao hours after he said LGBT individuals are "worse than animals."

What do you think of L.A. 2024's new look?

Bill Murray and some heavy hitters in the baseball world are backing a crowdfunding effort for “Scouting for Diamonds,” a new film about scouts and the players they discovered.

Marketers and movie executives are clamoring to work with Rousey, even after her undefeated streak came to an abrupt end last November.

This weekend’s 2016 NBA All-Star Weekend festivities in Toronto will mark the first time the league has held its annual showcase event in a city located outside the United States – a crucial development for a league increasingly fixated on expanding its business overseas.

A Budweiser spokesperson confirmed on Twitter that Anheuser-Busch did not pay Manning to mention the brand, though they were “surprised and delighted” that he did. So why did he do it?

Hard-nosed defense defined the Denver Broncos’ victory over the Carolina Panthers in Super Bowl 50 on Sunday, but television viewers weren’t turned off by the lack of offensive fireworks.

Advertisers played it safe and light with the most expensive ever Super Bowl ad slots on Sunday, shunning previous years' attempts to be outrageous, emotional or thought-provoking.

Coldplay headlined at Sunday's Super Bowl halftime show, but it was R&B super stars Beyonce and Bruno Mars who delivered the sizzle with a lively, upbeat production that paid homage to previous halftime performers.

The Denver Broncos upset the top-seeded Carolina Panthers to win Super Bowl 50 on Sunday, giving quarterback Peyton Manning the chance to call a fairytale ending to his storied career.

Like so many of the NFL’s championship games, Super Bowl 50 is a tale of two quarterbacks: aging Denver Broncos gunslinger Peyton Manning, who may be playing his last game, and Carolina Panthers star Cam Newton, the brash 26-year-old who seems destined to replace him as the league’s most marketable player.

Experts estimate that a mere 1% of Super Bowl ticket sales involve counterfeits. But with the average price of a Super Bowl 50 ticket hovering near $5,000 this week and the cheapest available seats selling for more than $3,000, a bad buy can be a crippling blow to a victim’s finances.

Law enforcement authorities are engaging in a massive, collaborative effort to safeguard the hundreds of thousands of civilians traveling to the San Francisco Bay area for Super Bowl 50.

Let’s face it--there’s as much hype around Super Bowl ads as there is the actual game.