University of Massachusetts sounds alarm on TikTok drinking trend after nearly 30 students taken to hospital
UMass officials are warning of the dangers of TikTok's "BORGs" drinking trend after the Amherst Fire Department received 28 requests for ambulance transports from off-campus parties.
Vegan butterbeer added to menus at Universal's Wizarding World of Harry Potter
A vegan-friendly, non-dairy butterbeer drink is now available at the Wizarding World of Harry Potter attraction at Universal Orlando Resort and Universal Studios Hollywood.
Jack Daniel's warehouse construction in Tennessee halted due to black whiskey fungus infection: lawsuit
Jack Daniel's is being sued by a Tennessee property-owner that says the ethanol vapors released from their distilleries is causing black whiskey fungus to grow on her property.
FDA draft suggests plant-based milk may be called 'milk': What dairy farmers, legal experts have to say
Dairy milk and plant-based milk producers are at odds regarding who gets to use the word "milk" on product packaging. Experts in law, branding and marketing share their thoughts.
Starbucks putting out olive oil-infused coffee drinks
Coffee and olive oil will combine in a new line of drinks that Starbucks said Tuesday it will be rolling out soon in Italy. The line is called Oleato.
Pepsi, Peeps doing limited-time release of marshmallow soda in stores across country
Pepsi drinkers have another opportunity to try the marshmallow soda the beverage giant created in collaboration with Peeps, the companies announced Tuesday.
Irish pub owner who barred Colin Farrell as teen over 'outrageous' behavior says he's welcome now
Pub owner Adrienne MacCarthy said she and actor Colin Farrell are now friends and her banning him from her bar when he was 19 is now water under the bridge.
Richard's Rainwater partners with New Orleans brewery to harvest, bottle rainwater
Richard's Rainwater, the only nationally distributed bottled rainwater beverage, has teamed up with a brewery in New Orleans to open a potable rainwater collection site
Marine Corps combat vet pairs barbecue and craft beer at Time Travelers Brewing in Oregon
Lonzo Tackett served in the U.S. Marine Corps from 2006 to 2011, fighting in Iraq and Afghanistan. He recently opened Time Travelers Brewing in Oregon.
Beer customers remain loyal despite rising prices, expert says
Experts at Bump Williams Consulting say that although prices for beer have risen in recent months, consumers are shifting habits instead of cutting back as prices rise twice as much as normal.
Beyond Dry January: The rise of non-alcoholic drinks in the adult beverage market
Ditching alcohol in the first month of the year has become a trend, but the beverage industry sees opportunity in non-alcoholic drinks beyond just Dry January.
‘Moonshiners’ stars reflect on their success with the controversial booze: ‘We started a craze’
Josh Owens and Steve Tickle are back for Season 12 of Discovery Channel’s “Moonshiners,” which chronicles how several distillers are carrying on a centuries-old tradition.
Rao's Homemade holiday giveaway premieres tomato basil-scented candle, 'bejeweled' marinara sauce ornament
Italian sauce brand Rao's Homemade has released limited-edition holiday products, including a DIY Bloody Mary kit, a tomato basil-scented candle and a sparkly ornament for a 12-day giveaway.
Katy Perry, Bella Hadid and more stars invest in the nonalcoholic drink trend
Katy Perry, Bella Hadid and more Hollywood celebs are investing in the nonalcoholic beverage market. Blake Lively released her brand in September 2021.
Sparkling cocktail hits New York shelves: Meet the marketing moguls behind the brand
Spritz Society is expanding its sparkling canned cocktail company to shelves in New York. Co-founders Claudia Oshry and Ben Soffer discussed the business news.
Netflix Dahmer show results in unwanted attention at Milwaukee bar
Milwaukee bar owner says Netflix's series profiling serial killer Jeffrey Dahmer is drawing unwanted attention at her establishment. True crime tourists have shown up and reportedly posted fake reviews.
Kentucky Bourbon Trail on pace to surpass record-high number of distillery visitations in a year
The Kentucky Bourbon Trail is expecting a record-high number of distillery visits in a year. Distilleries on the trail will likely exceed the combined visits record set in 2019.
From CIA to beer: Brendan Whitworth's path to CEO of Anheuser-Busch
Brendan Whitworth started out his adult life in the Marines and the CIA before getting an MBA at Harvard, working his way to becoming CEO of Anheuser-Busch
Mike's Hard Lemonade gets 39K American PTO 'requests' through giveaway
Mike’s Hard Lemonade hosted a Mike's Time Off giveaway that offered $200 payments to American consumers who want to take PTO AKA paid time off from work.
Culture of 'Monarch': Country drama inspires new music, themed whiskey and jewelry line
"Monarch" country drama influences new music from Trace Adkins, a bourbon whiskey and gold jewelry line. Shania Twain and Martina McBride also perform.



















