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Every company needs three things to succeed over the long haul. Without them, you don't have a snowball's chance in hell.

Here’s what could make your brilliant idea uber appealing to those with deep pockets.

Here is a list of 33 apps and tools that can help simplify your marketing efforts.

You might be wasting thousands of dollars, only to be overlooked. Here’s how to save money on marketing for your company.

Roadblocks to offering a retirement plan of some form abound, but small businesses should seriously consider giving employees a way to save for their future.

From making the terms sweeter than a bank’s offerings to drawing up a contract, here are four steps to borrowing from family without becoming the black sheep.

All year long, customers show loyalty and commitment to brands by buying products and services. They nurture your business. And just like Moms, they deserve your gratitude.

Even though you are constantly pressed for time and have limited resources, there are ways to grow without breaking the budget.

Alternative lenders offer financing options that may cost more than traditional business loans or home equity loans, but they do give businesses an option to get around the stringent requirements that may have shut them out from bank loans. Here’s what you need to know.

Don’t let company size take you out of the competition for new grads.

If you are looking for the next big thing in marketing, might I suggest you take a look in the mirror.

For the last 20 years, family-run outdoor apparel maker Free Country has been in the business of outfitting adventure-seeking, outdoorsy types with a product line based on having fun.

‘Powerful Yogurt’ is an all-natural, nonfat, protein-packed Greek yogurt for buff and regular dudes alike looking to build muscle, burn fat and “find [their] inner abs.” Marketing gold, or risky business?

Here are a few marketing strategies that have been instrumental to the success of Etsy and its stores, as well some helpful suggestions on how you can utilize these strategies in your own ecommerce marketing efforts.

Here are tips for making sure your pitch emails get noticed, and opened.

You are beyond busy running your business. But when it comes to brand building, you have to make time.

Don’t toil away at perfecting ancient methodologies while innovative upstarts eat your market share.

You can be a great marketer. You can work smarter, not harder while helping more prospects and producing more quality work. Here are 11 steps to getting your marketing plan on the road to success.

If you are planning on offering free or substantially discounted items, first consider the following.

Blabbermouth-communication will result in most people completely tuning your ads out – it’s just too much to digest at one time.