Columns

When trying to grow a business, a common misstep is to focus on gaining new business, but the secret may actually be right before your eyes. Focusing on what you already have – internal staff and external customers – may be the key to success. 

Before you spend a lot of time hanging out on Twitter and Facebook writing new content, you need to ask yourself, 'Are my decision makers listening?'

Here are tips for finding the best-suited tax professional for your small business.

There’s a new trend sweeping through small business. It’s called "upcycling," and it’s saving the consumers money and helping small businesses gain an edge in the market.

Every company needs three things to succeed over the long haul. Without them, you don't have a snowball's chance in hell.

Here’s what could make your brilliant idea uber appealing to those with deep pockets.

Here is a list of 33 apps and tools that can help simplify your marketing efforts.

You might be wasting thousands of dollars, only to be overlooked. Here’s how to save money on marketing for your company.

Roadblocks to offering a retirement plan of some form abound, but small businesses should seriously consider giving employees a way to save for their future.

From making the terms sweeter than a bank’s offerings to drawing up a contract, here are four steps to borrowing from family without becoming the black sheep.

All year long, customers show loyalty and commitment to brands by buying products and services. They nurture your business. And just like Moms, they deserve your gratitude.

Even though you are constantly pressed for time and have limited resources, there are ways to grow without breaking the budget.

Alternative lenders offer financing options that may cost more than traditional business loans or home equity loans, but they do give businesses an option to get around the stringent requirements that may have shut them out from bank loans. Here’s what you need to know.

Don’t let company size take you out of the competition for new grads.

If you are looking for the next big thing in marketing, might I suggest you take a look in the mirror.

For the last 20 years, family-run outdoor apparel maker Free Country has been in the business of outfitting adventure-seeking, outdoorsy types with a product line based on having fun.

‘Powerful Yogurt’ is an all-natural, nonfat, protein-packed Greek yogurt for buff and regular dudes alike looking to build muscle, burn fat and “find [their] inner abs.” Marketing gold, or risky business?

Here are a few marketing strategies that have been instrumental to the success of Etsy and its stores, as well some helpful suggestions on how you can utilize these strategies in your own ecommerce marketing efforts.

Here are tips for making sure your pitch emails get noticed, and opened.

You are beyond busy running your business. But when it comes to brand building, you have to make time.