New Mac products could get introduced at Apple's 'Scary Fast' event
Speculation about the focus of 'Scary Fast' has been rampant
Apple iPhone 15 now available in stores, online
FOX Business' Susan Li reports live from Apple's flagship store in New York City following the release of the new iPhone.
Apple consumers reportedly may see new versions of Mac products later Monday as the tech giant’s "Scary Fast" gets underway.
The presence of the Finder symbol on the company’s webpage advertising "Scary Fast" has helped fuel that speculation. Apple has described Finder as "the home base" for Macs, with it being used to "organize and access almost everything" on them.
The event, officially announced a week ago, will mark the second it has held in the fall, having done "Wonderlust" in mid-September and brought the iPhone 15 to market.
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Bloomberg reported the iMac with the 24-inch display will have its latest iteration unveiled. Its stand may look slightly different from current options, according to the outlet.
Close-up of blue logo on sign with facade of headquarters buildings in background near the headquarters of Apple Computers in the Silicon Valley, Cupertino, California, August 26, 2018. (Photo by Smith Collection/Gado/Getty Images / Getty Images)
The company may reportedly also reveal it will soon be making new 14- and 16-inch MacBook Pro options available to its customers.
| Ticker | Security | Last | Change | Change % |
|---|---|---|---|---|
| AAPL | APPLE INC. | 173.03 | +3.73 | +2.20% |
A version of the M3 chip could get incorporated into the devices, something that would increase their processing, according to Bloomberg. For the Macbook Pros, it could potentially be M3 Pro and M3 Max ones.
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"Scary Fast" may serve as the platform for Apple to announce those, according to Bloomberg and other reports. FOX Business reached out to Apple for comment.
Apple Inc
The event will come earlier in the week than Apple’s fourth-quarter performance release. It is expected to begin later Monday at 8 p.m. Eastern.
The Apple Inc. logo at one of the company's stores in Sydney on Friday, March 18, 2022. The debut of Apple's latest iPhone brings a change to the way its U.S. customers can purchase the device, a move toward cutting wireless carriers out of the proce (Photographer: Brent Lewin/Bloomberg via Getty Images / Getty Images)
CFO Luca Maestri told investors and analysts in early August that the company "expect[s] our September quarter year-over-year revenue performance to be similar to the June quarter, assuming that the macroeconomic outlook doesn’t worsen from what we are projecting today for the current quarter."
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The company has generated net sales totaling $293.79 billion across its products and services in the first three quarters, including $21.74 billion from the Mac segment. Its net income for the nine months was $74.04 billion.
The market capitalization for Apple hovered around $2.6 trillion as of Friday.