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With 100 million viewers expected to tune in on traditional and streaming platforms, it’s no wonder that airtime is expensive: For this year's matchup between the Kansas City Chiefs and San Francisco 49ers, a 30-second spot costs $5.6 million, according to AdWeek, up from last year's $5 million.
And the cost of a spot has more than doubled over the last 15 years.
In ad revenue alone, NFL raked in $400 million for the big game last year. This year, some new names are looking to spend big, too: President Trump and Democratic hopeful Michael Bloomberg both took out $10 million spots, and social media giant Facebook and video game streamer Twitch will reportedly air their first-ever Super Bowl commercials.
Here’s an early look at some ad teasers for Super Bowl LIIV:
Bud Light Seltzer
This upcoming ad will be the second big-game buy for Cheetos. It ran a 30-second spot in 2009 that showed a woman using the snack to lure pigeons toward a loud phone talker.
This women’s sportswear brand has leaned on big names like singer Kelly Rowland to advertise in the past: “I'm all about embracing your natural curves and being proud of your body. I think all women will feel amazing in these pieces,” Rowland said in a press release.