A couple of Kraft Heinz brands are returning to the Super Bowl next month.
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Heinz is introducing HoneyRacha, while continuing the narrative of what Planters' Mr. Peanut will do for his friends.
In its first Super Bowl appearance since 2016, Heinz ketchup will air a 30-second spot in the game’s second quarter.
The spot produced by the Wieden+Kennedy agency was directed by Roman Coppola, the son of noted director Francis Ford Coppola.
The spot will mostly showcase ketchup, with a cameo of the soon-to-be-released HoneyRacha sauce, which is a mashup of honey and Sriracha flavors.
Super Bowl LIV will be played Feb. 2 and broadcast on FOX, which sold its available spots before Thanksgiving, with prices for a 30-second spot topping out at $5.6 million, compared with $5.3 million in 2019, according to AdWeek.